Using Pizza Postcard Direct Mail for Customer Retention Campaigns

One of the very best ways to become a habit with your customers is to keep the postcards coming. Sending eye-catching postcards with tantalizing offers will help you get that valuable repeat business. Don’t you want every customer to be a ‘regular?’

Build Your List

Collect addresses from customers when they request delivery or in a guestbook near the front door of your restaurant that they will see when they dine in. Ask your servers to request customer addresses offering future discount coupons as incentive. Or leave a bowl out to collect business cards in a drawing for a free pizza. Collect street addresses on your website too so you can alternate physical postcards with promotional emails over time.

Prepare the Ingredients

You will need some mouth watering photographs for your postcard. This is the number one way to get customers back in your door on a frequent basis. They should get hungry just looking at the postcard. You need a nice sharp logo image to associate the amazing pizza with your brand. Now for the offer – make it a good one. Market analysis shows that giving a specific number of ‘dollars off’ is the most attractive offer for your customers. By adding an expiration date, customers are motivated to act quickly on the special offers. Of course your contact info needs to be prominently displayed.

Then It’s Baking Time

Choose a simple postcard template online. You will find that good printing companies have a selection of customizable templates to choose from. Using one from your favorite printing company is ideal because the ordering process will be a breeze. Pay attention to card stock weight, size and gloss vs. matte finish cards. Vary these factors for more impactful mailings. They will get more attention if they don’t look exactly the same each time they hit the mailbox.

Membership Cards and Special Occasions

Modified membership cards are always a winner when it comes to direct mailing. Many pizza restaurants offer those cards that are stamped with each order so that after a specified number of purchases, they get a free pizza. It should be wallet size and very sturdy, with lines to make it easy to cut away from the rest of the postcard. A free pizza postcard design should go over well and help encourage repeat business. Send specially themed holiday postcards throughout the year as well as birthday postcards to repeat customers. You are establishing a relationship with your regular, customized mailings.

Of course you should keep a stack of postcards on your front counter (next to that guest book) and give some to local promotional partners in complimentary businesses that will co-promote with you. If you offer to split a postcard with another business, like the local dry cleaner, you can greatly expand your mailing list since you are reaching their repeat customers along with yours. Postcards are a versatile, eye-catching and cost-effective marketing and retention tool for your pizza business. Order some hot off the press today – and watch the customers come rolling in.