Contractor Marketing: The Power of Photos And Direct Mail

It can be very easy and effective to sell your products and services with direct mail advertising. This marketing strategy is perfect for both well-established and newly-launched contractor businesses. However, the success of your business widely depends on how you present your services to your consumers. Luckily, maximizing your ROI on direct mail advertisements can be as simple as using “Before & After” photos of your previous jobs.Why Should Contractors Use Direct Mail?A well-planned direct mail campaign is the most consistent and predictable way of generating leads for your business
It provides great flexibility in presenting your message to consumers
It allows for targeting of specific demographics or locations
It allows you to precise number of households and easily manage your budget
It facilitates easy sampling and allows you to compare the returns in one area with the returns of the other areas
It’s easy to track your ROI (return on investment)
You can test a small-scale mailing before sending out a large-scale promotion
It lends credibility to your business and fights off competitors
It provides consumers with a great way to “see” your workIf you are a general contractor specializing in home remodeling or even landscaping, the best way of conveying your services is through powerful “before and after” photos of the services that you offer. Beautiful photos of homes or projects attract more customers as they always want to have the “nicest home” on the block. As a result, you will experience an increase in the number of leads and customers.Keep it simple when you move forward with your contractor marketing campaign. All it takes are great photos, great customer service, and one or two excellent offers to boost sales fast!

Veterinary Marketing Should Begin With Direct Mail

How many of us have placed ads in the local paper, bought air time on the talk radio station or set up a booth at a local event simply because some local rep showed up at our office and told us how great it would be for our practice? Cut to a week or a month later and we fall back to reality wondering what went wrong. Our time & hard earned money had been wasted and we are right back where we were, minus the optimism. I know I have been the main character in this scenario more times than I’d like to remember! But that is all part of learning and, after one to many such situations, I finally said “enough” and decided to learn how to market! Now I want to show you how to bypass such mistakes and actually make money from your marketing efforts! This article will get you started toward that end result!

While there is more to marketing than just where you place an ad, here we are only going to speak about the method of getting a message to a prospective client. While I can now say with certainty that the message I was putting out to the public back then was just as wrong as the methods I chose, even the perfect message won’t work if its not delivered to the right targets in the right way and so that is where we are going to start.

There are only three marketing outlets that should be considered by any Veterinary Practice wishing to gain more clients. And these three methods should prove their worth before moving in to any other methods, if it even becomes necessary to do so! The three methods I speak of are: 1) Yellow Pages advertising, 2) Targeted Coupon Books/Mailers such as Val-Pak & 3) DIRECT MAIL. And, while I wholeheartedly believe that every practice must be in the Yellow Pages, if I could only choose ONE of these options, it would be DIRECT MAIL. Here are some of the benefits of Direct Mail:

* Direct Mail allows you to target your ideal clients specifically so you can place the exact message that you want them to see right into their hands! Compare this to hoping that your ideal client sees your TV spot or newspaper ad. That is powerful!

* Direct Mail is not limited by those rules & restrictions that the other advertisers place on you. Your Direct Mail piece can be a postcard or it can be a 20 page letter, depending upon what it is you are hoping to say to your prospect. You can include as much information, as many photos, as many testimonials, etc as you like. No one is going to tell you an image is too large or your font is too large. If you can afford to mail it (and it’s legal!) you can do it!

* Your Direct Mail piece can be made”lumpy” by including a gift in the envelope. This piques your prospect’s interest and increases the likelihood of your piece being opened & read! Examples include a toothbrush to promote dental month or a “tick twister” during tick season.

* If you are on a limited budget, you can mail as little as ONE LETTER. When you save up for that next stamp (or, preferably, after that first prospect takes you up on your offer, which we will cover in a future post, and your budget has increased exponentially), you can mail as many more pieces as you can afford as often as you can afford to do so! This rotating mailing schedule allows you to take action IMMEDIATELY rather than waiting around for enough clients to magically join your practice so you can finally afford to sign up for that Yellow Pages ad (and the monthly fee that comes with it).

As your practice grows as a result of your mailings you can decide whether you set up a monthly mailing schedule or continue to rotate your pieces weekly or even daily so your responses come in more consistently rather than in “waves”. There is no right or wrong answer and YOUR Direct Mail Plan depends entirely upon YOUR schedule, goals & budget rather than those of that local advertising rep who, in most cases, is nothing more than a sales rep (rather than an ad rep) in the first place.

That is it for now! Next time we will get started on WHO your target market is and show you how to find them & get your message to them! Email any comments or questions to [email protected] & thanks for reading!

What Is ACN Network Marketing? A Complete Review – Rumours and the Truth

ACN Inc. is a network marketing company. ACN provides consumers low cost telephone service, internet, wireless service, digital and video phones. The company was established in 1993. ACN stands for American Communications Network.

Today the Company has its offices in more than 19 countries now. They do marketing with the MLM strategy; and are expanding their business very quickly.

The product of the company is internet services and telecommunication services. As for the product, the company is excellent for an MLM program, as it is a necessity so you can convince people much easily on getting into ACN.

The product is very good on its own, but the other products of the same industry in the market are even better. However, this is one of the best but still you have to be a good marketer if you want to make money with ACN MLM program.

The biggest disadvantage of the company is the extremely high startup fees, to start with ACN you will have to pay a total of $499, which is the most expensive in the MLM market. The fees can decrease to $99 depending on the starting level you select.

People are afraid to pay so much money seeing the high dropout rate. However, if you are a good marketer and you know you can do well with MLM programs, then this $499 will be worthwhile.

For an MLM program the most important thing is not the history of the company, it is the future. According to the present condition, ACN definitely has a good future, and the associates of the company will be earning good.

In the beginning, when you will join the company, you will definitely have to work a lot and you will earn less. But as you will get more and more referrals to ACN you will see your ACN income boost very quickly, till the time comes when you will just have to work 15-20 hours a week and you will be earning $5000 per month; and this figure will keep on rising.

Their commission package is different; they will give you 1% to 8% of the telephone bills of the people you have referred. This might sound really low, but when you have got 100 clients, then you will see how these drops of water will make a huge ocean pouring directly into your bank account.

The actual amount of the commission is determined from your level. Suppose if you are on level 1, you will get ΒΌ% of the bill, level 2, 3, 4, 5 have the same commission. For level six it is 1% and for level seven its 6%. In addition, you can earn more if you qualify for bonus. Your sales and your customers determine the levels.

Another drawback that follows the ACN MLM is that it is not a pyramidal scheme, which means that you will earn only from the people you have directly referred. If the people you have referred refer someone then you will not get anything from the third referrals.

In the end, this is another opportunity where you need to meet people face to face and perform direct selling. Something that not everyone is cable of doing or enjoys doing.