Construction Marketing

As a contractor, if you don’t have a direct response system in place, you are leaving cash on the table. For absolutely every contact you have with any individual who could be a prospect or who might even know someone someday who might need your services, YOU NEED A DIRECT RESPONSE SYSTEM OR YOU ARE MISSING THE BOAT.

What is “direct response” you ask? It’s pretty simple. You have to have a valuable offer, and a specific call to action. The worst mistake most contractors make is they hand new prospects their business card and then just cross their fingers. If you haven’t noticed: Business cards and other marketing materials are very easy to ignore, lose, and throw away. And websites are even easier to escape. Just click away, right?

This is true unless you have a killer direct response OFFER, and a CALL TO ACTION. This works so well it’s ridiculous. And it’s so simple. Yet few construction companies use it. I don’t know why. I just throw up my hands on that one. For example, a free report could be your offer. Then you could have more products and services available for sale to people who want more of what you have to offer.

Your call to action? Ask people to get on your email list to get more valuable info. Can you do a free report? Sure. Are there other options that might work better for a construction company? The possibilities are endless.

Let me share some examples of direct response techniques that have worked in the past:

One builder I know of has been offering a free hot tub with the purchase of a new home. This may sound like an expensive method. But the cost of this method can be justified by building some of it into the cost of the home.

There are also some high impact, inexpensive methods you can use to create a compelling offer. Personally, I use an offer for a free information-packed report. I advertise this report on my business card, my website, and any other publication or marketing piece which will reach my target prospect.

One marketing area where this works very well is direct mail. With direct mail, depending on your goals and costs, you should aim for at least a 5% to 10% response. This means with every 100 letters or postcards you send, you get 5 to 10 phone calls. For the typical construction company, a 5% to 10% response rate would be very effective and make direct mail a worthwhile endeavor for your business. It’s possible, with good copywriting and a great call to action, to get 20% response rate or more!

Using an offer and a call to action in your direct mail piece can mean the difference between no response and a response that will land you enough projects to keep you busy for months.

These Are The Best Sunglasses To Pick

If you have a round face, then it’s important to find sunglasses in Sri Lankathat will create an illusion of length. This can be done by choosing frames that are wider than they are tall and/or those with angular lines rather than rounded ones.

If you want to get sunglasses online in Sri Lanka that will minimize your face’s width, then choose a pair with wider lenses and frames that have a dramatic shape. Look for aviator or teardrop-shaped frames, as these tend to be slimmer than other options. A great style is cat eye sunglasses because they’re very angular and narrow at the top while gradually getting wider toward the bottom which makes them look less rounded on your face. Another popular option is wayfarer glasses, although if they aren’t made slim enough it can make your face seem even more circular so this isn’t necessarily ideal unless you seek out vintage models from brands like Ray Ban who crafted their designs in such a way as to suit any shaped face.

If you have a round face, stay away from women’s and men’s sunglasses in Sri Lanka that are very large or heavy. Frames should be narrow with sharp angles to make your face look slimmer and more angular while still complementing your features. Try on different pairs of sunglasses until you find one that looks great on you. A good rule of thumb is that if the lenses are larger than your eyes, they will look too big for your face so test out smaller frames first before moving onto bigger ones. If the frame rests above the top line of your cheekbones it’s also going to add unnecessary weight which can amplify how circular they appear making them not ideal for anyone with this facial shape either.

Direct Mail Marketing

Gone are the days when you have to send mails in the post office. You are now in an era wherein the internet gives you the convenience of sending mail with just one click. Instead of sending hard copies of your catalogue, you can now send it through email. Indeed, direct mail marketing has been taken a step higher. This is something much less expensive than printing out catalogues and paying for your mail to be sent to your customers.

Imagine yourself trying to engage about a thousand customers at a cost of $50,000. Say for example, their average order value is marked at a price of $100, so that would mean the turnover value would be $100,000. Your cost of products is $50,000. With that, you have just broken even and maybe there are some other costs you ran up in running the business. You’ve taken a loss with the activity you just did. That is similar to many traditional direct mail marketing strategy results.

In the past, a lot of people have been dependent on mailing catalogues every month or so to be able to obtain successive orders. On an average, about 10% of your targeted market responds to the catalogue you have sent. One would be pleased that 10% responded, but how about the remaining 90%?

It is just too expensive and impractical to print and send out product catalogues. It is about time for you to send catalogues through email. What is great about email is that it allows you to make as many catalogues as you did before, and it will cost you less than sending out catalogues through snail mail.

Make a catalogue that stands out. Think about it in a logical manner. You can engage your business with an email service provider. The cost of sending out catalogues through email is virtually zero. Just make sure that your offer is appealing and comes with a reasonable price. You have to come up with a good layout as well. Your catalogue should entice your potential customers to buy and not get discouraged with the catalogue that you have. Be creative in coming up with a good catalogue. You can hire a few graphic artists to help you with your catalogue. Do not forget to add in a link to your website in your catalogue.

You can send catalogues to your valued clients. Direct mail marketing is a very effective approach because your valued clients will feel extra special. They will get the notion that you took your time to email them the things that are new in your business. You can treat them like they are VIP by ensuring them that they are the first people who will get to view your new line of products.

Also, you need to send catalogues to potential customers. These are the people that have visited your website. You can add in your website a section for people to put their email address. It would be wise that you send them a catalogue every month. Do not make it a point to send them a catalogue every week because they would consider it as spam mail and you will lose the chance of getting any sales from them.