Direct Mail Marketing

Gone are the days when you have to send mails in the post office. You are now in an era wherein the internet gives you the convenience of sending mail with just one click. Instead of sending hard copies of your catalogue, you can now send it through email. Indeed, direct mail marketing has been taken a step higher. This is something much less expensive than printing out catalogues and paying for your mail to be sent to your customers.

Imagine yourself trying to engage about a thousand customers at a cost of $50,000. Say for example, their average order value is marked at a price of $100, so that would mean the turnover value would be $100,000. Your cost of products is $50,000. With that, you have just broken even and maybe there are some other costs you ran up in running the business. You’ve taken a loss with the activity you just did. That is similar to many traditional direct mail marketing strategy results.

In the past, a lot of people have been dependent on mailing catalogues every month or so to be able to obtain successive orders. On an average, about 10% of your targeted market responds to the catalogue you have sent. One would be pleased that 10% responded, but how about the remaining 90%?

It is just too expensive and impractical to print and send out product catalogues. It is about time for you to send catalogues through email. What is great about email is that it allows you to make as many catalogues as you did before, and it will cost you less than sending out catalogues through snail mail.

Make a catalogue that stands out. Think about it in a logical manner. You can engage your business with an email service provider. The cost of sending out catalogues through email is virtually zero. Just make sure that your offer is appealing and comes with a reasonable price. You have to come up with a good layout as well. Your catalogue should entice your potential customers to buy and not get discouraged with the catalogue that you have. Be creative in coming up with a good catalogue. You can hire a few graphic artists to help you with your catalogue. Do not forget to add in a link to your website in your catalogue.

You can send catalogues to your valued clients. Direct mail marketing is a very effective approach because your valued clients will feel extra special. They will get the notion that you took your time to email them the things that are new in your business. You can treat them like they are VIP by ensuring them that they are the first people who will get to view your new line of products.

Also, you need to send catalogues to potential customers. These are the people that have visited your website. You can add in your website a section for people to put their email address. It would be wise that you send them a catalogue every month. Do not make it a point to send them a catalogue every week because they would consider it as spam mail and you will lose the chance of getting any sales from them.

Green Marketing – Fundamentals of a Successful Direct Marketing Campaign

There are three elements to a successful green marketing campaign: being credibly green, addressing a need, and communicating in an environmentally friendly way. We will explore each in more detail.

First: Credibility. This requirement is somewhat unique in the realm of marketing. Consider the scenario where Harley-Davidson had to certify that all employees ride motorcycles or Whole Foods had to attest to the good eating habits of its employees. Neither do, of course.

If you are going to make green marketing claims, however, the first place your customers will look in assessing those claims is at you. Have you determined your environmental impact and are you taking steps to mitigate it. You need not have eliminated all environmentally unfriendly practices, but you should disclose them along with your plan to address them (sooner or later).

As part of establishing your green credibility, you should seek to obtain valid third-party certification and you should demonstrate executive level (ideally CEO) commitment to sustainable business practices. The third-party certification can come from any of array of private or non-governmental organizations with business practice evaluation programs. The executive level commitment should be on-going and incorporated into regular business oversight policies and procedures.

Second: Address a Need. This is the fundamental purpose of business overall, but often gets lost in the complexities and mythology inherent in green business. Products or services must solve for a need or leverage a trend in order to be successful. Green products and services do not get a pass just because they have environmentally friendly attributes.

Consumers, for the most part, are unwilling to pay more for environmentally friendly products, services, or green attributes added on to existing products and services. So address the need, just do it in a green way.

If you are incorporating green attributes into an existing product or service, be clear and specific with your claims. Set the green benefits in context and communicate in a straight-forward way. Any hype or promotional tonality is likely to ensure your audience views the message with a high degree of cynicism.

If you designing entirely new green products or services, then identify the need, and address it in an environmentally friendly way. Thus, you may reformulate a product using environmentally friends raw materials and manufacturing processes, but it still must perform as well as non-green competitors, and may only yield a modest price premium (if at all).

Third: Communicate using Eco-friendly Channels. One example of a recent perceptual shift is in financial services. Until recently, solicitations were viewed negatively primarily because of concern around the security of personal information and the potential for identity theft. Now those solicitations are a predominantly a bad thing because they kill trees. Imagine the reaction if a [paper] solicitation arrives in the mail offering a green product or service: instant credibility loss.

Be creative about how you promote the product or service. Investigate and leverage new channels, such as solar power billboards, or street advertising. Go beyond soy inks and recycled paper to leveraging virtual channels and viral marketing. Both are lower impact methods of getting the message out. Green is becoming very popular. Do it right by taking these fundamental steps and you will stand out; building a lasting, engaging relationship with your customers.

Hottest Sunglasses Trends of the Moment

You may be thinking, “sunglasses are just sunglasses.”, but I’m here to tell you that this is not the case. Sunglasses in Sri Lanka are an accessory with so many purposes. They protect your eyes from harmful UV rays, they can make a statement about your style or personality, and they’re often even considered a fashion trend.

Some of the latest trends in women’s and men’s sunglasses online in Sri Lanka, include reflective frames, aviators with a thick frame and gradient lenses.

People who like to explore fashion trends may enjoy wearing reflective sunglasses that come in an array of colours such as rose gold or silver. If you’re not into this type of bold colour then try out the classic metallic tones such as gunmetal grey. The reflective coating on these types of glasses makes them perfect for summer days at the beach because they protect your eyes from harmful UV rays while creating a stunning look.

Sunglasses are one accessory people rarely change up but we should all be staying current with new styles if we want to make sure we always buy something worth our money and time. Some other upcoming sunglass trends include pairs that have thicker than average frames which give off an aura of classical Hollywood style.

Another hot trend are sunglasses that have frames made out of plastic or rubber instead of traditional metal which makes them more comfortable to wear for longer periods. The last big thing in sunglass trends is the clear lens glasses. These have been especially popular among millennials and they look amazing paired with a bold lip colour. Sunglasses appear on just about every fashion magazine cover this summer so you will definitely want to try one (if not all) these new styles before the next season favourites start arriving at stores.

Sunglasses are important because there’s nothing worse than squinting under bright sun light while trying to buy groceries, run errands, go hiking or even drive somewhere.