Understanding Direct Marketing Definition To Increase Business

Businesses are always seeking to increase their sales via advertising. It can be an effective tool for such a purpose. But what exactly is the direct marketing definition? Direct marketing is a type of advertising that speaks directly to customers. Such techniques can include things like catalogs, traditional fliers, phone calls and e-mails. Something like TV or newspaper ads are not considered direct because you really have no idea how many people see or respond to any of those ads.Such advertising has many benefits. It is cheaper than other advertising methods such as expensive radio or TV spots. The cost of e-mailing hundreds of people is negligible. It also it somewhat easy to measure a response. If you for example you send 500 fliers and get 50 interested people you know that you have a 10% response rate.Direct marketing definition and successful techniques can differ on who you ask. Some companies prefer not to use certain kinds of direct marketing like telemarketing because it is irritating to many consumers. Less invasive measures like mailings are often preferred.Now that you know the direct marketing definition you can decide if it is right for your business. It is very affordable and can reach a lot of clients. It is also simple to gauge the success of such a marketing campaign. How are people going to know about your business unless you get the word out? Advertise and target single consumers so you can measure the reaction such advertising brings. For more information on direct mail check out offline arbitrage review

Why Network Marketing Makes Sense

Why network marketing? This is a question I have been asked many times since entering the industry. I find that there are many misconceptions about multi level marketing as a whole, often fueled by bad experiences with overzealous friends, family and co-workers. In spite of these things, I think it is important to step back from the emotional and look at this business model objectively.Why Network Marketing? Directing Your FutureThe first reason why network marketing makes sense is the opportunity to control your future. There are many angles through which to view this benefit. For those that make multi level marketing their “full-time” profession, this model of business affords the opportunity to determine how and where an individual spends the hours of their day. If a person wants to work normal office hours they can, but many choose to work hours that accommodate their lifestyle. Some work late into the night, while other work early in the morning and all points in between. Another benefit is the ability to choose who you work with. How many of us have had “difficult” co-workers that we were helpless to do anything about. In network marketing you ultimately determine who joins your team and the amount of contact you have with an individual. Being able to strategically choose those with whom you have a working relationship is definitely far more desirable than simply dealing with the hand that you have been dealt.Why Network Marketing? Unlimited PotentialThe second reason why network marketing makes sense is the unlimited potential of your business. No one sets your salary or determines whether or not you deserve a raise this year. Your compensation is tied directly to your performance. When your business produces, you get paid. Now when you couple that with the ability to build a team who is working towards the same objective as you, the opportunities are simply amazing. The fact that you have a team working together, makes the business model even sweeter. Unlike traditional sales where your compensation is based on your efforts and your efforts alone, a network marketing business allows you to benefit from your efforts and the efforts of the team.The third reason why network marketing makes sense is the low cost of starting this type of business. It is no secret that going into business for yourself does involve a certain degree of risk. This is one of the reasons why so few people make the entrepreneurial leap. When you consider that the starting cost of a multi level marketing business is typically five hundred dollars or less and you compare that to a typical franchise cost which can cost tens of thousands of dollars on up to millions of dollars, once again the network marketing model makes sense. There is high potential for gain, but the risk of loss is minimal. With the ability to operate most home businesses online these days, a person could run a thriving business with little ongoing monthly expense.The final reason why network marketing makes sense is the uncertainty of traditional employment. Many people have learned through painful experiences that the jobs they thought would be around for years to come have simply evaporated. The days of finding a high paying job that you could remain at for 25-30 years are mostly gone. People are finding themselves downsized and outsourced out of gainful employment. Job skills that were once highly sought after are now no longer in demand. A network marketing business creates an opportunity for the individual in which their skill sets will never be no longer needed or outsourced because they can be done at a cheaper rate. Job security is simply based on the continual productivity of the individual and their business team.These are just a few of the reasons why network marketing makes sense for someone looking to take hold of their future.

Construction Marketing

As a contractor, if you don’t have a direct response system in place, you are leaving cash on the table. For absolutely every contact you have with any individual who could be a prospect or who might even know someone someday who might need your services, YOU NEED A DIRECT RESPONSE SYSTEM OR YOU ARE MISSING THE BOAT.

What is “direct response” you ask? It’s pretty simple. You have to have a valuable offer, and a specific call to action. The worst mistake most contractors make is they hand new prospects their business card and then just cross their fingers. If you haven’t noticed: Business cards and other marketing materials are very easy to ignore, lose, and throw away. And websites are even easier to escape. Just click away, right?

This is true unless you have a killer direct response OFFER, and a CALL TO ACTION. This works so well it’s ridiculous. And it’s so simple. Yet few construction companies use it. I don’t know why. I just throw up my hands on that one. For example, a free report could be your offer. Then you could have more products and services available for sale to people who want more of what you have to offer.

Your call to action? Ask people to get on your email list to get more valuable info. Can you do a free report? Sure. Are there other options that might work better for a construction company? The possibilities are endless.

Let me share some examples of direct response techniques that have worked in the past:

One builder I know of has been offering a free hot tub with the purchase of a new home. This may sound like an expensive method. But the cost of this method can be justified by building some of it into the cost of the home.

There are also some high impact, inexpensive methods you can use to create a compelling offer. Personally, I use an offer for a free information-packed report. I advertise this report on my business card, my website, and any other publication or marketing piece which will reach my target prospect.

One marketing area where this works very well is direct mail. With direct mail, depending on your goals and costs, you should aim for at least a 5% to 10% response. This means with every 100 letters or postcards you send, you get 5 to 10 phone calls. For the typical construction company, a 5% to 10% response rate would be very effective and make direct mail a worthwhile endeavor for your business. It’s possible, with good copywriting and a great call to action, to get 20% response rate or more!

Using an offer and a call to action in your direct mail piece can mean the difference between no response and a response that will land you enough projects to keep you busy for months.