Marketing Ideas and Interactive Marketing Products For Direct Mail

Response rates generated by promotional pop-up mailers are known to be far in excess of those created by bog-standard leaflets and flyers but what is it about pop-up mailers that make them such a success as direct mailing pieces? The answer lies in one word and that word is “interactive”. Here are some suggestions and ideas for interactive marketing products but first, I should perhaps try to define what I mean by interactive.

“Interactive” is one of those new words that is used a lot in marketing but what exactly is an interactive mailer or interactive marketing product? Let’s try this for an explanation – once the user has opened the promotional mailing pack and has experienced the surprise of the pop-up, the next thing to happen, almost inevitably, is that the pop-up mailer is put back in the pack and the user does it all over again! After that the pop-up mailer is put back in the pack once again and passed to an unsuspecting colleague. When I refer to promotional pop-ups as interactive mailers, that’s what I mean.

Pop-up mailers have a combination of positive attributes that are not always present in standard promotional print. Let’s look at automatic pop-up products as an example. Powered by rubber bands, the various pop-up items all bring with them the element of surprise which inevitably leads to laughter – so they are fun products. That fact alone already puts pop-up mailers higher up the league table that an A4 flyer.

However, not all interactive mailers have a pop-up action – but they still make very successful direct mail pieces. In these instances the interaction might be different but nonetheless, the reader will perform a level interaction with the marketing product which will make a very significant contribution to the success of the campaign.

There are many types of interactive mailers and each has something different to offer that gives them that something extra. It might be the fact that the product has a long desk top life such as promotional penholders, pen pots and desk tidies which stay on desktops for absolutely ages giving your message a very long exposure indeed. Cardboard-engineered pen pots are supplied flat in a size suitable to fit standard envelopes and are erected by one simple interactive push-up action that makes them a popular choice as a promotional mailer.

It could be that the movement fits perfectly with an advertising message. Take interactive marketing products that turn, for example. I don’t think that enough use is made of the humble eyelet in the design of promotional marketing products. The simple task of eyeletting can add car wheels that turn, steering wheels, turning hands on a clock, items that spin such as propellers – all kinds of things – and each with an interactive turning movement.

Another type of mailer has an interactive movement that makes pictures change. These promotional advertising products are known as dissolvers and are heaven-sent for a multitude of advertisers. The old classic theme of “before” and “after” pictures is brought up-to-date by these tremendously interactive advertising products. Absolutely everything is down to the smooth way in which, by the simple interactive pull of a card, the picture at the focus of all your attention changes from one scene to another.

Or how about interactive marketing products that jump. Promotional products in the “Jack in a box” or “Crackerjack” style offer much more of a surprise than you would ever imagine from the size of the pack. They have a very high and instant impact and are very successful at drawing attention to any campaign. Even when the person opening the pack knows exactly what is going to happen next you will see that they open the pack with some trepidation – being wary of the crackerjack effect.

Assuming that the advertising and marketing agencies have done their jobs well and assuming that the direct marketing team are sending the interactive mailer only to serious business-to-business sales prospects then you have a winning formula for a successful promotional mailing campaign.

Contractor Marketing: The Power of Photos And Direct Mail

It can be very easy and effective to sell your products and services with direct mail advertising. This marketing strategy is perfect for both well-established and newly-launched contractor businesses. However, the success of your business widely depends on how you present your services to your consumers. Luckily, maximizing your ROI on direct mail advertisements can be as simple as using “Before & After” photos of your previous jobs.Why Should Contractors Use Direct Mail?A well-planned direct mail campaign is the most consistent and predictable way of generating leads for your business
It provides great flexibility in presenting your message to consumers
It allows for targeting of specific demographics or locations
It allows you to precise number of households and easily manage your budget
It facilitates easy sampling and allows you to compare the returns in one area with the returns of the other areas
It’s easy to track your ROI (return on investment)
You can test a small-scale mailing before sending out a large-scale promotion
It lends credibility to your business and fights off competitors
It provides consumers with a great way to “see” your workIf you are a general contractor specializing in home remodeling or even landscaping, the best way of conveying your services is through powerful “before and after” photos of the services that you offer. Beautiful photos of homes or projects attract more customers as they always want to have the “nicest home” on the block. As a result, you will experience an increase in the number of leads and customers.Keep it simple when you move forward with your contractor marketing campaign. All it takes are great photos, great customer service, and one or two excellent offers to boost sales fast!

Start-Up Business and Postcard Marketing

Starting your own business can be difficult. The preparation will require time, effort and money. Also, marketing your business will be very challenging. When it comes to this aspect of the business, there are actually lots of strategies you can choose from.

What particular marketing technique should a new start up business owner consider? This article talks about postcard advertising and how it can benefit a start up business.

Smart Advertising with Postcards

Postcard advertising is an advertising strategy that has been used by many successful businesses in the industry. For a new business, it is certainly worth a try. What are the benefits you can get from postcard advertising?

The best thing about postcard marketing is that you do not need to spend a lot compared to other advertising strategies. One type of direct mail marketing, postcard advertising has been one of the most effective way to promote a business. Another important advantage in is that a business owner can use it to accomplish different advertising goals. The following paragraphs will discuss these advantages.

Low cost advertising. When compared to other marketing techniques, postcard marketing is more cost efficient. This type of marketing is cost-effective since you won’t need to put postcards in an envelope. At 23 cents, you can send your postcard via First Class Mailing and get essential mailing services like the “Return to Sender” option. Generally, you will only spend less than 50 cents to send a standard size postcard, including the cost of materials, printing, and postage.

Get positive response. Postcards are often well-received by the market, particularly if your postcards are attractive and well-designed. Compared to other promotional materials, people do not throw away postcards. Some people display them on their refrigerator doors or use them to decorate their work stations. This only goes to show that when done correctly, postcard advertising is a great way to get your message across and get positive response from your target market. Send for various reasons. There are different reasons why a business owner send postcards. For you to introduce a new line of products or services, sending postcards can be effective. It can also be used as invitation to a special event happening in your shop such as the opening of your store, a big sale, etc.

Postcards are also great to show your appreciation to the people who have patronized your company. For example, you can launch special postcard marketing campaigns during holiday seasons to remember your customers. Even for established businesses, postcards are a great way to let people know that you are a company that cares about your customers.

Track results easily. Postcards are easier to track because they can double as discount coupons or claim stubs for customers who decide than they want to try out your product or service. You can immediately see if your postcard marketing campaign is working based upon the response of your recipients or the increase in your sales.