Why You Should Use Direct Response Advertising

When advertising your products and services, you have to write as if you are talking 1-to-1 with your prospect. You only have a few seconds to convince your passing reader that your message is for them, so you will want to make it worthwhile. Never produce advertising that is boring. Your goal should be to create advertising that works and that is it.

Could you imagine if you were advertising on TV and you only had a few moments to get your sales message across? Well guess what, you face the same pressure when you advertising online, in newspapers, and in magazines. It’s the job of your ad to convince a busy prospect that your ad is worth paying attention to – and this is not an easy thing to do.

You should know that the money that you invest in advertising could easily cost you a fortune. So you should try your best to make your advertising effective and work for you. Do yourself a favor and take a look at your ads, your headlines, your website, and even your direct mail pieces – does it look and sound like a lot of the other ads that you see?

Are you advertising your accolades instead of what’s in it for the prospect? Is your ads making the same promises as everyone else? If you answered “yes” to all of these questions, then you should revamp and re-evaluate your advertising pieces. Just because you see a lot of other business advertising their brand and company name, that doesn’t make it the best way of marketing your business.

A lot of businesses online and offline lose a lot of money simply because they advertise via traditional means. You don’t have to do the same and experience the same fate of these businesses. When you implement traditional ways of advertising, you set yourself up to lose tons of customers because of it. If you can find a way to try something different, then you will be one of the many people who can prosper in this economy.

If you do what you’ve always done when it comes to advertising, you will get the same results. It’s time to try something newer and better and that is more effective for your bottom line. This solution is direct response advertising. With direct response, your results are measurable and can be tracked. You’ll have an accountable measurement of how many sales you are getting and will be able to see how well your ads are performing.

With a predictable way of tracking your results you can lose. In all of your advertising, your goal should be to generate some sort of response. Don’t advertise just to get your name out there because this is an ineffective way of going about things. Instead, lead a prospect to your website or to a 1-800 number where they can call for more information.

With this way of advertising, you’ll know whether or not your advertising is working for you and if you need to change anything. Always use a testable and predictable means of advertising as it’s the best way to market your business. Good luck.

Offline Marketing – Tricks For Marketing Your Small Business

Even though people are more inclined to using the web nowadays, it is still not recommended that you focus your marketing and promoting strategies in it. Whilst it is true that networking can really aid you with achieving you business’ goals, you should not forget the basics of marketing promotions and that is doing the offline tricks.

Offline marketing is one of the tricks for marketing your small business that business internet gurus have forgotten. They have missed the point that the best website sales and traffic do come indeed from offline sources. It does not mean though that you are not going to use links anymore, or promote your products online, you just have to remember that most of the traffics have indeed come from offline sources. Let’s try to refresh what are those offline sources are.

The brick and mortar store

If you have a store make sure that everything you sell and promote in the store directs customers to your website. That includes employees’ uniform, sales slips, telephone recordings, tissue papers, official receipts business cards, line cards, other clothing and any other piece where you can display your website.

Usage of Direct Mail

Use postcards, directly mailed brochures and pamphlets. This method will attract attention and customers to your website. You can include a free offer of a product if once they are signed in to your website. Once you have mailed out the letters and postcards, make sure to do the follow up over the phone.

Local Signage

This is probably the most basic of all tricks for marketing your small business. This has been used by many business owners ages and ages ago and it has helped businesses a great deal. These days, making your own signage is less expensive already because of the competition in the market. Go to your local government and get their approval of you placing in a signage for your business. Never forget to place your website in it.

Distribution of booklets, pamphlets and flyleaf

There is no mistake in distributing printed papers with your website in it. Give some information about your company, your products and services and what other options you can give them. Just don’t make your web site too small that people may find it insignificant to read anymore.

Advertise in the television and radios

This is still the most reliable and most generating traffic in all of the tricks for marketing your small business. People still watch televisions more than they browse the web. They will still rely on what they see on the televisions. The best thing that you can do is to market and promote your product in the television and never forget to place your website there.

The most important thing in marketing and promoting your product is advertise. There are so many ways that you can advertise your product. The more traffic you can generate, the more prospect buyers you are able to make. Create a stir and generate income from there.

8 Offline Marketing Ideas That Could Bring In Revenue To Your Online Business

Before businesses converted to online marketing, the bread and butter marketing and advertising techniques are mostly focused on traditional marketing or what is not called as offline marketing. These 8 offline marketing ideas have been around for years and have been proven time and again to bring in revenue to any business whenever they are well-placed and well-timed.

Classified ads
Ad placing on any local or national newspapers – if your pockets could afford that – can give your website traffic or sales a really good boost. How? Apparently, people still read newspapers and trust the things they read on print media. And with this same level of trust, people view newspaper ads as something that they can be confident about. Online businesses that have placed ads on newspapers have benefited from the great advertising rates of this medium.

Flyers and Posters
There’s a good reason why small and large companies alike still use flyers as part of their marketing campaigns. They work and they work really well. Place flyers somewhere with good traffic and watch as traffic get diverted to your website.

Direct Mail
The offline version of opt-in email listing and email marketing, offline direct mail is a marketing method that directly contacts individual and inform them of your website’s presence. When done consistently and with good email pieces, this strategy can help with brand awareness. This may even result to instant sales.

Infomercials
While this could turn out to be quite expensive, infomercials are actually very effective means to enhance brand awareness and to increase market reach. Since most infomercials run consistently over a long period of time, these often allow for some curiosity on the part of viewers. If you don’t have enough budget for infomercials, try group advertising. This will spread the cost between you and your partners.

Business Cards
These are possibly the least expensive of all marketing strategies. Give your business cards to anyone you meet and leave them anywhere you go. The results may not be instantaneous, but in time, your cards could bring in revenue for your online business.

Give Free Information
If you are an expert in a field relevant to your business, you could try to be a free learning resource. You could do this by holding a free offline class. Radio and TV shows are also good mediums as these could reach a wider spectrum of audience. If you can, try to get an interview over the radio or on a TV show.

Freebies and Giveaways
Giving away promotional items is still alive and well. Next to business cards, this strategy is probably the second least expensive. The cost of this offline marketing strategy could run up to a few hundred dollars or more though if you’re giving away expensive free items.

Network with Other Local Business Owners
The chamber of commerce as well as other local business associations are powerful tools to expand your network. Connections mean better opportunities. Try to get as many connection as you can by attending local business owners meetings and conferences.