Green Marketing – Fundamentals of a Successful Direct Marketing Campaign

There are three elements to a successful green marketing campaign: being credibly green, addressing a need, and communicating in an environmentally friendly way. We will explore each in more detail.

First: Credibility. This requirement is somewhat unique in the realm of marketing. Consider the scenario where Harley-Davidson had to certify that all employees ride motorcycles or Whole Foods had to attest to the good eating habits of its employees. Neither do, of course.

If you are going to make green marketing claims, however, the first place your customers will look in assessing those claims is at you. Have you determined your environmental impact and are you taking steps to mitigate it. You need not have eliminated all environmentally unfriendly practices, but you should disclose them along with your plan to address them (sooner or later).

As part of establishing your green credibility, you should seek to obtain valid third-party certification and you should demonstrate executive level (ideally CEO) commitment to sustainable business practices. The third-party certification can come from any of array of private or non-governmental organizations with business practice evaluation programs. The executive level commitment should be on-going and incorporated into regular business oversight policies and procedures.

Second: Address a Need. This is the fundamental purpose of business overall, but often gets lost in the complexities and mythology inherent in green business. Products or services must solve for a need or leverage a trend in order to be successful. Green products and services do not get a pass just because they have environmentally friendly attributes.

Consumers, for the most part, are unwilling to pay more for environmentally friendly products, services, or green attributes added on to existing products and services. So address the need, just do it in a green way.

If you are incorporating green attributes into an existing product or service, be clear and specific with your claims. Set the green benefits in context and communicate in a straight-forward way. Any hype or promotional tonality is likely to ensure your audience views the message with a high degree of cynicism.

If you designing entirely new green products or services, then identify the need, and address it in an environmentally friendly way. Thus, you may reformulate a product using environmentally friends raw materials and manufacturing processes, but it still must perform as well as non-green competitors, and may only yield a modest price premium (if at all).

Third: Communicate using Eco-friendly Channels. One example of a recent perceptual shift is in financial services. Until recently, solicitations were viewed negatively primarily because of concern around the security of personal information and the potential for identity theft. Now those solicitations are a predominantly a bad thing because they kill trees. Imagine the reaction if a [paper] solicitation arrives in the mail offering a green product or service: instant credibility loss.

Be creative about how you promote the product or service. Investigate and leverage new channels, such as solar power billboards, or street advertising. Go beyond soy inks and recycled paper to leveraging virtual channels and viral marketing. Both are lower impact methods of getting the message out. Green is becoming very popular. Do it right by taking these fundamental steps and you will stand out; building a lasting, engaging relationship with your customers.

Marketing Mentoring and Coaching Center Review

The History

The Marketing Mentoring and Coaching Center was founded in January of 2008 by seasoned entrepreneur and marketing expert Gerald Van Yerxa. Yerxa, owner of ConAsia Global Internet, founded the center with a vision to empower individuals and businesses with the education and resources necessary to leverage the Internet for success.

Originally, called Big Ticket To Wealth, the company focused its energy on providing an income opportunity for individuals who had a desire to make money online. Over the first, almost three years, the company has grown into a powerhouse of education and mentoring. Such that the Marketing Mentoring and Coaching Center, is attracting students from all business industries not just those looking to make extra money online.

The MMACC, for short is still solely owned and operated by ConAsia Global Internet. The name change, effective September or 2010, represents the core mission and company vision.

The Product

As stated above, the MMACC’s vision is to empower people and business with Internet marketing education, mentoring and coaching. The core product is a powerful lifetime membership mentoring program that allows the student access to archived and live mentoring trainings and coaching sessions.

Currently, the company has over 700 hours of archived training and education, three live mentoring sessions each week and a library of resources to equip the members of the center with the resources necessary to create success in their businesses and lives.

The USP (unique selling proposition) the Marketing Mentoring and Coaching Center offers is the fact that it is an on going up to date marketing program. This means that the education available to the student is always current and changes with the ever growing trends and fluctuations with Internet marketing.

In contrast to other programs, where you have to buy a new course each time something new is introduced, the MMACC will always update it’s mentoring with “what’s working now” education for no extra charge. This foundational practice, stays true to Gerald Van Yerxa’s vision and mission to always offer the most cutting edge and powerful marketing education available online.

The Opportunity

In addition to the education, the Marketing Mentoring and Coaching Center offers a lucrative and powerful direct sales opportunity. The opportunity offers a global in demand business and product fueled by a state of the art marketing system.

Students of the center, are given the exclusive international affiliate rights to market the program around the world. The power behind this business model is driven by several factors. First, it is 100% online and can be accessed from around the world immediately. Second, the demand for the product transcends all cultures, industries and spans the globe. Third, the compensation structure allows for very lucrative direct sales commissions as well as it incorporates team leverage as a two tier affiliate.

In conclusion, if you’re interested in learning how to successfully leverage the Internet and are seeking mentoring and coaching, the Marketing Mentoring and Coaching Center is right for you. Not only will you have access to training and mentoring from the company, you will be assigned a direct mentor who is there to help you create success in your business.

Hottest Sunglasses Trends of the Moment

You may be thinking, “sunglasses are just sunglasses.”, but I’m here to tell you that this is not the case. Sunglasses in Sri Lanka are an accessory with so many purposes. They protect your eyes from harmful UV rays, they can make a statement about your style or personality, and they’re often even considered a fashion trend.

Some of the latest trends in women’s and men’s sunglasses online in Sri Lanka, include reflective frames, aviators with a thick frame and gradient lenses.

People who like to explore fashion trends may enjoy wearing reflective sunglasses that come in an array of colours such as rose gold or silver. If you’re not into this type of bold colour then try out the classic metallic tones such as gunmetal grey. The reflective coating on these types of glasses makes them perfect for summer days at the beach because they protect your eyes from harmful UV rays while creating a stunning look.

Sunglasses are one accessory people rarely change up but we should all be staying current with new styles if we want to make sure we always buy something worth our money and time. Some other upcoming sunglass trends include pairs that have thicker than average frames which give off an aura of classical Hollywood style.

Another hot trend are sunglasses that have frames made out of plastic or rubber instead of traditional metal which makes them more comfortable to wear for longer periods. The last big thing in sunglass trends is the clear lens glasses. These have been especially popular among millennials and they look amazing paired with a bold lip colour. Sunglasses appear on just about every fashion magazine cover this summer so you will definitely want to try one (if not all) these new styles before the next season favourites start arriving at stores.

Sunglasses are important because there’s nothing worse than squinting under bright sun light while trying to buy groceries, run errands, go hiking or even drive somewhere.