Understanding Direct Marketing Definition To Increase Business

Businesses are always seeking to increase their sales via advertising. It can be an effective tool for such a purpose. But what exactly is the direct marketing definition? Direct marketing is a type of advertising that speaks directly to customers. Such techniques can include things like catalogs, traditional fliers, phone calls and e-mails. Something like TV or newspaper ads are not considered direct because you really have no idea how many people see or respond to any of those ads.Such advertising has many benefits. It is cheaper than other advertising methods such as expensive radio or TV spots. The cost of e-mailing hundreds of people is negligible. It also it somewhat easy to measure a response. If you for example you send 500 fliers and get 50 interested people you know that you have a 10% response rate.Direct marketing definition and successful techniques can differ on who you ask. Some companies prefer not to use certain kinds of direct marketing like telemarketing because it is irritating to many consumers. Less invasive measures like mailings are often preferred.Now that you know the direct marketing definition you can decide if it is right for your business. It is very affordable and can reach a lot of clients. It is also simple to gauge the success of such a marketing campaign. How are people going to know about your business unless you get the word out? Advertise and target single consumers so you can measure the reaction such advertising brings. For more information on direct mail check out offline arbitrage review

Internet Marketing – A Retail Strategy You Can’t Ignore

Just how important is it that you understand the power of Internet marketing and the retail strategy that it requires?Well, imagine if a major retailer saw the historic growth of discount stores over the last 50 years and ignored it.Oh, wait! That describes just about all of the “old-model” retail chains. (Think of once-vaunted Sears, bought by Kmart.)Today, Internet marketing is changing the face of retail even more than discounting did in the 20th Century: low overhead, 24/7 service, worldwide reach.To keep up with the changes, you need a strategy to take advantage of all the available online retail opportunities.Let’s look at a few of those opportunities and what you can do to put them to work for you. Shoppers Have ChangedThe internet has created a world of retail customers who want whatever they want, whenever they want it. Think of a brick-and-mortar retail store-whether a “mom and pop” or national chain. What if customers said, “I want to be able to shop at 3 a.m.”?What is the strategy for staffing up for that, for paying to keep stores open, for security?Major discounters like Walmart do it at some locations. But can you?With an Internet retail presence, you can.Shoppers have changed. The right retail strategy for the Internet will ensure you change with them.The Price is RightHow do you sell at a low price?One way is by volume. Selling a lot means you buy a lot, and that means you drive down your suppliers’ prices.Or you sell cheaply from a no-frills store, saving money that allows you to cut prices.Or, you have no brick-and-mortar location, few employees, no warehousing-you sell online. This is the heart of an Internet retail strategy.Make Sure They Find YouWith Internet retailing, you can’t hang a sign on your building, or put up a billboard on the freeway, or place an ad in the local paper. So what is the strategy for reaching retail customers online?Again, the Internet gives the retailer an advantage.You can advertise your online retail site on other sites, you can fill your site with good content designed to attract potential customers, and you can post content on other sites to drive buyers your way.Data about the people who are searching the Internet for items like yours lets you craft a retail strategy to market directly to your most likely customers.It’s like having a billboard on a road where only drivers who want what you sell pass by.One Thing Doesn’t ChangeWhether online are off, one aspect of your retail strategy doesn’t change.You must offer excellent customer service. The rule of thumb is a happy retail customer tells 1 friend; an unhappy retail customer tells 10 friends. How to keep customers happy and telling their friends good things about you?Your Internet retail strategy must include a process for filling customers’ orders correctly and on time. And you must have a system for handling customer complaints professionally and courteously.Internet marketing has drastically changed the way smart sellers develop their retail strategy. It requires new methods-and it offers powerful new tools. Don’t ignore this crucial shift in the marketplace.

Marketing Ideas and Interactive Marketing Products For Direct Mail

Response rates generated by promotional pop-up mailers are known to be far in excess of those created by bog-standard leaflets and flyers but what is it about pop-up mailers that make them such a success as direct mailing pieces? The answer lies in one word and that word is “interactive”. Here are some suggestions and ideas for interactive marketing products but first, I should perhaps try to define what I mean by interactive.

“Interactive” is one of those new words that is used a lot in marketing but what exactly is an interactive mailer or interactive marketing product? Let’s try this for an explanation – once the user has opened the promotional mailing pack and has experienced the surprise of the pop-up, the next thing to happen, almost inevitably, is that the pop-up mailer is put back in the pack and the user does it all over again! After that the pop-up mailer is put back in the pack once again and passed to an unsuspecting colleague. When I refer to promotional pop-ups as interactive mailers, that’s what I mean.

Pop-up mailers have a combination of positive attributes that are not always present in standard promotional print. Let’s look at automatic pop-up products as an example. Powered by rubber bands, the various pop-up items all bring with them the element of surprise which inevitably leads to laughter – so they are fun products. That fact alone already puts pop-up mailers higher up the league table that an A4 flyer.

However, not all interactive mailers have a pop-up action – but they still make very successful direct mail pieces. In these instances the interaction might be different but nonetheless, the reader will perform a level interaction with the marketing product which will make a very significant contribution to the success of the campaign.

There are many types of interactive mailers and each has something different to offer that gives them that something extra. It might be the fact that the product has a long desk top life such as promotional penholders, pen pots and desk tidies which stay on desktops for absolutely ages giving your message a very long exposure indeed. Cardboard-engineered pen pots are supplied flat in a size suitable to fit standard envelopes and are erected by one simple interactive push-up action that makes them a popular choice as a promotional mailer.

It could be that the movement fits perfectly with an advertising message. Take interactive marketing products that turn, for example. I don’t think that enough use is made of the humble eyelet in the design of promotional marketing products. The simple task of eyeletting can add car wheels that turn, steering wheels, turning hands on a clock, items that spin such as propellers – all kinds of things – and each with an interactive turning movement.

Another type of mailer has an interactive movement that makes pictures change. These promotional advertising products are known as dissolvers and are heaven-sent for a multitude of advertisers. The old classic theme of “before” and “after” pictures is brought up-to-date by these tremendously interactive advertising products. Absolutely everything is down to the smooth way in which, by the simple interactive pull of a card, the picture at the focus of all your attention changes from one scene to another.

Or how about interactive marketing products that jump. Promotional products in the “Jack in a box” or “Crackerjack” style offer much more of a surprise than you would ever imagine from the size of the pack. They have a very high and instant impact and are very successful at drawing attention to any campaign. Even when the person opening the pack knows exactly what is going to happen next you will see that they open the pack with some trepidation – being wary of the crackerjack effect.

Assuming that the advertising and marketing agencies have done their jobs well and assuming that the direct marketing team are sending the interactive mailer only to serious business-to-business sales prospects then you have a winning formula for a successful promotional mailing campaign.