Using Pizza Postcard Direct Mail for Customer Retention Campaigns

One of the very best ways to become a habit with your customers is to keep the postcards coming. Sending eye-catching postcards with tantalizing offers will help you get that valuable repeat business. Don’t you want every customer to be a ‘regular?’

Build Your List

Collect addresses from customers when they request delivery or in a guestbook near the front door of your restaurant that they will see when they dine in. Ask your servers to request customer addresses offering future discount coupons as incentive. Or leave a bowl out to collect business cards in a drawing for a free pizza. Collect street addresses on your website too so you can alternate physical postcards with promotional emails over time.

Prepare the Ingredients

You will need some mouth watering photographs for your postcard. This is the number one way to get customers back in your door on a frequent basis. They should get hungry just looking at the postcard. You need a nice sharp logo image to associate the amazing pizza with your brand. Now for the offer – make it a good one. Market analysis shows that giving a specific number of ‘dollars off’ is the most attractive offer for your customers. By adding an expiration date, customers are motivated to act quickly on the special offers. Of course your contact info needs to be prominently displayed.

Then It’s Baking Time

Choose a simple postcard template online. You will find that good printing companies have a selection of customizable templates to choose from. Using one from your favorite printing company is ideal because the ordering process will be a breeze. Pay attention to card stock weight, size and gloss vs. matte finish cards. Vary these factors for more impactful mailings. They will get more attention if they don’t look exactly the same each time they hit the mailbox.

Membership Cards and Special Occasions

Modified membership cards are always a winner when it comes to direct mailing. Many pizza restaurants offer those cards that are stamped with each order so that after a specified number of purchases, they get a free pizza. It should be wallet size and very sturdy, with lines to make it easy to cut away from the rest of the postcard. A free pizza postcard design should go over well and help encourage repeat business. Send specially themed holiday postcards throughout the year as well as birthday postcards to repeat customers. You are establishing a relationship with your regular, customized mailings.

Of course you should keep a stack of postcards on your front counter (next to that guest book) and give some to local promotional partners in complimentary businesses that will co-promote with you. If you offer to split a postcard with another business, like the local dry cleaner, you can greatly expand your mailing list since you are reaching their repeat customers along with yours. Postcards are a versatile, eye-catching and cost-effective marketing and retention tool for your pizza business. Order some hot off the press today – and watch the customers come rolling in.

Network Marketing Success – Get Smart and Avoid Swordfish!

If you haven’t seen it yet, I highly recommend Get Smart. I’m not all too keen on how the writer’s portrayed Agent 99 (Anne Hathaway), but that’s not her fault.

Are you going through your network marketing business hitting all the same obstacles that Max did – despite The Chief’s warnings?

Seriously. Max says he’s “usually very observant”, yet he misses the sand trap, tractor AND swordfish, and nearly impales his boss’ head! And let’s not forget the golfers on the range using the car for target practice! All that, and The Chief was still trying to warn him!

Look at your business. Take a good hard look at what you’re doing in the name of “building your business”. What items are you missing, in terms of the important, obvious obstacles that you need to clear? What’s your sand trap (the thing that slows you down), your tractor (the thing that deflates you) or your swordfish (that thing that drive your business to the brink)? Who’s using you for target practice – and hitting you where it hurts most? Are your leaders sending you warning flags? Are you listening?

For me, (like some of you), it was a matter of not making a point of touching my business daily. I got distracted by “shiny object syndrome” and was prone to lose focus on my daily business building activities. I’d get sidetracked – sometimes for weeks, and scratch my head, wondering where all my business went! It didn’t go anywhere, I just didn’t work with it for weeks on end.

There’s also another malady, to which I’ve been prone. I call it “chasing multiple rabbits”. You can only chase one rabbit at a time. Eventually, your rabbits scatter into different directions, and you have to pick ONE in order to successfully obtain any of them.

TOO MANY GOALS. Too many objectives on which to focus your time o worse yet – too many network marketing companies. I’ve joined nearly a dozen direct sales companies in my lifetime – some of them more than once. Some I joined for research – to compare comp plans, or to understand what the consultants have to go through. Some I joined because I love the product. Others I joined thinking it was “the one” and later decided against it. Ultimately, I had to settle on one company, with a product, culture and comp plan I LOVED.

So for me, my “swordfish” was too many other distractions that kept me from being the best of the best at what I do. What are your goals? Where are you heading? What do you want to accomplish?

See it clearly in your mind. Write it down. Get emotional about it – then clear the swordfish from your mind and move into absolute unison with your “rabbit” chase it, catch it, and realize the success that is ultimately yours!

Understanding Direct Marketing Definition To Increase Business

Businesses are always seeking to increase their sales via advertising. It can be an effective tool for such a purpose. But what exactly is the direct marketing definition? Direct marketing is a type of advertising that speaks directly to customers. Such techniques can include things like catalogs, traditional fliers, phone calls and e-mails. Something like TV or newspaper ads are not considered direct because you really have no idea how many people see or respond to any of those ads.Such advertising has many benefits. It is cheaper than other advertising methods such as expensive radio or TV spots. The cost of e-mailing hundreds of people is negligible. It also it somewhat easy to measure a response. If you for example you send 500 fliers and get 50 interested people you know that you have a 10% response rate.Direct marketing definition and successful techniques can differ on who you ask. Some companies prefer not to use certain kinds of direct marketing like telemarketing because it is irritating to many consumers. Less invasive measures like mailings are often preferred.Now that you know the direct marketing definition you can decide if it is right for your business. It is very affordable and can reach a lot of clients. It is also simple to gauge the success of such a marketing campaign. How are people going to know about your business unless you get the word out? Advertise and target single consumers so you can measure the reaction such advertising brings. For more information on direct mail check out offline arbitrage review