Network Marketing Success – Get Smart and Avoid Swordfish!

If you haven’t seen it yet, I highly recommend Get Smart. I’m not all too keen on how the writer’s portrayed Agent 99 (Anne Hathaway), but that’s not her fault.

Are you going through your network marketing business hitting all the same obstacles that Max did – despite The Chief’s warnings?

Seriously. Max says he’s “usually very observant”, yet he misses the sand trap, tractor AND swordfish, and nearly impales his boss’ head! And let’s not forget the golfers on the range using the car for target practice! All that, and The Chief was still trying to warn him!

Look at your business. Take a good hard look at what you’re doing in the name of “building your business”. What items are you missing, in terms of the important, obvious obstacles that you need to clear? What’s your sand trap (the thing that slows you down), your tractor (the thing that deflates you) or your swordfish (that thing that drive your business to the brink)? Who’s using you for target practice – and hitting you where it hurts most? Are your leaders sending you warning flags? Are you listening?

For me, (like some of you), it was a matter of not making a point of touching my business daily. I got distracted by “shiny object syndrome” and was prone to lose focus on my daily business building activities. I’d get sidetracked – sometimes for weeks, and scratch my head, wondering where all my business went! It didn’t go anywhere, I just didn’t work with it for weeks on end.

There’s also another malady, to which I’ve been prone. I call it “chasing multiple rabbits”. You can only chase one rabbit at a time. Eventually, your rabbits scatter into different directions, and you have to pick ONE in order to successfully obtain any of them.

TOO MANY GOALS. Too many objectives on which to focus your time o worse yet – too many network marketing companies. I’ve joined nearly a dozen direct sales companies in my lifetime – some of them more than once. Some I joined for research – to compare comp plans, or to understand what the consultants have to go through. Some I joined because I love the product. Others I joined thinking it was “the one” and later decided against it. Ultimately, I had to settle on one company, with a product, culture and comp plan I LOVED.

So for me, my “swordfish” was too many other distractions that kept me from being the best of the best at what I do. What are your goals? Where are you heading? What do you want to accomplish?

See it clearly in your mind. Write it down. Get emotional about it – then clear the swordfish from your mind and move into absolute unison with your “rabbit” chase it, catch it, and realize the success that is ultimately yours!

Marketing Mentoring and Coaching Center Review

The History

The Marketing Mentoring and Coaching Center was founded in January of 2008 by seasoned entrepreneur and marketing expert Gerald Van Yerxa. Yerxa, owner of ConAsia Global Internet, founded the center with a vision to empower individuals and businesses with the education and resources necessary to leverage the Internet for success.

Originally, called Big Ticket To Wealth, the company focused its energy on providing an income opportunity for individuals who had a desire to make money online. Over the first, almost three years, the company has grown into a powerhouse of education and mentoring. Such that the Marketing Mentoring and Coaching Center, is attracting students from all business industries not just those looking to make extra money online.

The MMACC, for short is still solely owned and operated by ConAsia Global Internet. The name change, effective September or 2010, represents the core mission and company vision.

The Product

As stated above, the MMACC’s vision is to empower people and business with Internet marketing education, mentoring and coaching. The core product is a powerful lifetime membership mentoring program that allows the student access to archived and live mentoring trainings and coaching sessions.

Currently, the company has over 700 hours of archived training and education, three live mentoring sessions each week and a library of resources to equip the members of the center with the resources necessary to create success in their businesses and lives.

The USP (unique selling proposition) the Marketing Mentoring and Coaching Center offers is the fact that it is an on going up to date marketing program. This means that the education available to the student is always current and changes with the ever growing trends and fluctuations with Internet marketing.

In contrast to other programs, where you have to buy a new course each time something new is introduced, the MMACC will always update it’s mentoring with “what’s working now” education for no extra charge. This foundational practice, stays true to Gerald Van Yerxa’s vision and mission to always offer the most cutting edge and powerful marketing education available online.

The Opportunity

In addition to the education, the Marketing Mentoring and Coaching Center offers a lucrative and powerful direct sales opportunity. The opportunity offers a global in demand business and product fueled by a state of the art marketing system.

Students of the center, are given the exclusive international affiliate rights to market the program around the world. The power behind this business model is driven by several factors. First, it is 100% online and can be accessed from around the world immediately. Second, the demand for the product transcends all cultures, industries and spans the globe. Third, the compensation structure allows for very lucrative direct sales commissions as well as it incorporates team leverage as a two tier affiliate.

In conclusion, if you’re interested in learning how to successfully leverage the Internet and are seeking mentoring and coaching, the Marketing Mentoring and Coaching Center is right for you. Not only will you have access to training and mentoring from the company, you will be assigned a direct mentor who is there to help you create success in your business.

Construction Marketing

As a contractor, if you don’t have a direct response system in place, you are leaving cash on the table. For absolutely every contact you have with any individual who could be a prospect or who might even know someone someday who might need your services, YOU NEED A DIRECT RESPONSE SYSTEM OR YOU ARE MISSING THE BOAT.

What is “direct response” you ask? It’s pretty simple. You have to have a valuable offer, and a specific call to action. The worst mistake most contractors make is they hand new prospects their business card and then just cross their fingers. If you haven’t noticed: Business cards and other marketing materials are very easy to ignore, lose, and throw away. And websites are even easier to escape. Just click away, right?

This is true unless you have a killer direct response OFFER, and a CALL TO ACTION. This works so well it’s ridiculous. And it’s so simple. Yet few construction companies use it. I don’t know why. I just throw up my hands on that one. For example, a free report could be your offer. Then you could have more products and services available for sale to people who want more of what you have to offer.

Your call to action? Ask people to get on your email list to get more valuable info. Can you do a free report? Sure. Are there other options that might work better for a construction company? The possibilities are endless.

Let me share some examples of direct response techniques that have worked in the past:

One builder I know of has been offering a free hot tub with the purchase of a new home. This may sound like an expensive method. But the cost of this method can be justified by building some of it into the cost of the home.

There are also some high impact, inexpensive methods you can use to create a compelling offer. Personally, I use an offer for a free information-packed report. I advertise this report on my business card, my website, and any other publication or marketing piece which will reach my target prospect.

One marketing area where this works very well is direct mail. With direct mail, depending on your goals and costs, you should aim for at least a 5% to 10% response. This means with every 100 letters or postcards you send, you get 5 to 10 phone calls. For the typical construction company, a 5% to 10% response rate would be very effective and make direct mail a worthwhile endeavor for your business. It’s possible, with good copywriting and a great call to action, to get 20% response rate or more!

Using an offer and a call to action in your direct mail piece can mean the difference between no response and a response that will land you enough projects to keep you busy for months.