Network Marketing Success – Get Smart and Avoid Swordfish!

If you haven’t seen it yet, I highly recommend Get Smart. I’m not all too keen on how the writer’s portrayed Agent 99 (Anne Hathaway), but that’s not her fault.

Are you going through your network marketing business hitting all the same obstacles that Max did – despite The Chief’s warnings?

Seriously. Max says he’s “usually very observant”, yet he misses the sand trap, tractor AND swordfish, and nearly impales his boss’ head! And let’s not forget the golfers on the range using the car for target practice! All that, and The Chief was still trying to warn him!

Look at your business. Take a good hard look at what you’re doing in the name of “building your business”. What items are you missing, in terms of the important, obvious obstacles that you need to clear? What’s your sand trap (the thing that slows you down), your tractor (the thing that deflates you) or your swordfish (that thing that drive your business to the brink)? Who’s using you for target practice – and hitting you where it hurts most? Are your leaders sending you warning flags? Are you listening?

For me, (like some of you), it was a matter of not making a point of touching my business daily. I got distracted by “shiny object syndrome” and was prone to lose focus on my daily business building activities. I’d get sidetracked – sometimes for weeks, and scratch my head, wondering where all my business went! It didn’t go anywhere, I just didn’t work with it for weeks on end.

There’s also another malady, to which I’ve been prone. I call it “chasing multiple rabbits”. You can only chase one rabbit at a time. Eventually, your rabbits scatter into different directions, and you have to pick ONE in order to successfully obtain any of them.

TOO MANY GOALS. Too many objectives on which to focus your time o worse yet – too many network marketing companies. I’ve joined nearly a dozen direct sales companies in my lifetime – some of them more than once. Some I joined for research – to compare comp plans, or to understand what the consultants have to go through. Some I joined because I love the product. Others I joined thinking it was “the one” and later decided against it. Ultimately, I had to settle on one company, with a product, culture and comp plan I LOVED.

So for me, my “swordfish” was too many other distractions that kept me from being the best of the best at what I do. What are your goals? Where are you heading? What do you want to accomplish?

See it clearly in your mind. Write it down. Get emotional about it – then clear the swordfish from your mind and move into absolute unison with your “rabbit” chase it, catch it, and realize the success that is ultimately yours!

Boring Advertising And Direct Response Marketing

If there’s one question that you will want to ask yourself when advertising your business online, it’s, “Is my advertising boring?” This is something that is an essential question that you need to ask if you want to get a lot of sales and profits in your online business. It’s tough enough to get sales as it is, but if you can add life to your advertising and make it interesting, I think your response rates will increase.

Nobody likes to sit through a boring ad and listen to or read it. They want something exciting that will capture their imagination and cause them to get engage into what you are saying. That’s why when you see the late night infomercials, they try to make it seem as beautiful and entertaining as possible.

This is something that you can do in your internet business also. Even if you don’t have the money to run a TV ad, you can still liven up your sales letters and ads to make it entertaining. And this isn’t done by traditional brand building… you have to use something called “direct response marketing” in your online business.

Direct response marketing is simply a great way to see if whether or not your ad failed or succeed. There’s no “waiting around for exposure”. As soon as you put your ad up, it should be bringing you good results right away. a lot of people prefer brand building over direct response marketing because it’s the only thing that they know. But you should know that direct response marketing will make you money now, and later on down the line.

The elements of a direct response ad is simple. You start with a headline, you write your body copy, and then you end with a strong call to action. Unlike brand building where you just put up a slogan of your business and waste thousands of dollars down the drain, with direct response, you hold your advertising accountable.

Either it works now, or it doesn’t. You don’t have to run the same ineffective ad over and over again just to try and get some exposure. If you want to learn how to write effective direct response ads that make you a lot of money, you will want to study up on copywriting techniques that you can use to boost your business and earn more money simply and easily.

Direct response marketing is very important. If you’ve been doing brand building ads and you still haven’t seen the income that you have been looking for, then I think it’s time that you try something new in your business today. Direct response is a great model to follow, and it can help you to see sales right away – rather than months down the line.

Avoid trying to promote your brand and really speak to the hearts and minds of your prospects. They have real problems, and they are looking for you to help them solve these problems. If you can do that and also profit at the same time, you’re definitely in good shape. So keep that in mind.

Take these copywriting and direct response marketing tips and use them to boost your website’s sales and profits easily. You will find that it’s more than worth it, and that you can start getting more sales on a daily basis simply and easily.

Good luck with using these copywriting tips to earn the kind of money that you’re looking for in your online business.

Direct Mail Marketing

Gone are the days when you have to send mails in the post office. You are now in an era wherein the internet gives you the convenience of sending mail with just one click. Instead of sending hard copies of your catalogue, you can now send it through email. Indeed, direct mail marketing has been taken a step higher. This is something much less expensive than printing out catalogues and paying for your mail to be sent to your customers.

Imagine yourself trying to engage about a thousand customers at a cost of $50,000. Say for example, their average order value is marked at a price of $100, so that would mean the turnover value would be $100,000. Your cost of products is $50,000. With that, you have just broken even and maybe there are some other costs you ran up in running the business. You’ve taken a loss with the activity you just did. That is similar to many traditional direct mail marketing strategy results.

In the past, a lot of people have been dependent on mailing catalogues every month or so to be able to obtain successive orders. On an average, about 10% of your targeted market responds to the catalogue you have sent. One would be pleased that 10% responded, but how about the remaining 90%?

It is just too expensive and impractical to print and send out product catalogues. It is about time for you to send catalogues through email. What is great about email is that it allows you to make as many catalogues as you did before, and it will cost you less than sending out catalogues through snail mail.

Make a catalogue that stands out. Think about it in a logical manner. You can engage your business with an email service provider. The cost of sending out catalogues through email is virtually zero. Just make sure that your offer is appealing and comes with a reasonable price. You have to come up with a good layout as well. Your catalogue should entice your potential customers to buy and not get discouraged with the catalogue that you have. Be creative in coming up with a good catalogue. You can hire a few graphic artists to help you with your catalogue. Do not forget to add in a link to your website in your catalogue.

You can send catalogues to your valued clients. Direct mail marketing is a very effective approach because your valued clients will feel extra special. They will get the notion that you took your time to email them the things that are new in your business. You can treat them like they are VIP by ensuring them that they are the first people who will get to view your new line of products.

Also, you need to send catalogues to potential customers. These are the people that have visited your website. You can add in your website a section for people to put their email address. It would be wise that you send them a catalogue every month. Do not make it a point to send them a catalogue every week because they would consider it as spam mail and you will lose the chance of getting any sales from them.