Search Engine Marketing – How Persuasion is Used in the Marketing Message

Search engine marketing is one form of inbound marketing, which uses the power of words to persuade consumers or people searching for information on the Web, to click on links which direct them to a specific webpage. Many of the concepts used in search engine marketing are grounded in the psychology field with regards to persuasion and the manipulation of people.

The participants in the Stanley Milgram study had similar reactions to authority figures in the experiment as high school football players do with their coaches. Within the Milgram experiment participants overrode their personal moral value levels by following instructions from the researchers and, in their mind, creating extreme pain for the research participant.

The similarities between the Milgram study participants and the high school football players show that when people are put into social situations where they are being directed by an authority figure there is often a pressure felt to perform the task as requested by that figure. No different with search engine marketing and social networking, people are persuaded and manipulated by the words they read from messages and advertisements posted by businesses and other online users. Is it possible that the motivation to please these authority figures in life could stem from childhood, where efforts are directed into learning and performing for parental figures as a way to receive recognition and rewards.

Persuasion is very much present in today’s marketing world. Whether online or off-line advertising, communication techniques in the form of pictures, sounds, colors and word choice are used to illicit specific emotions, thoughts, opinion and feelings in consumers in attracting them as leads.

If you are out to increase the effectiveness of your online exposure and attract prospective online customers, you owe it to yourself and the financial future of your business to learn everything you can about effectively using advertising in a virtual environment and facilitate company growth.

Do you want to increase the effectiveness of your online marketing techniques to dramatically grow your bottom line?

If so, read about and download my new free eBook 10 Ways to Write More Effective Ads.

Offline Marketing – Tricks For Marketing Your Small Business

Even though people are more inclined to using the web nowadays, it is still not recommended that you focus your marketing and promoting strategies in it. Whilst it is true that networking can really aid you with achieving you business’ goals, you should not forget the basics of marketing promotions and that is doing the offline tricks.

Offline marketing is one of the tricks for marketing your small business that business internet gurus have forgotten. They have missed the point that the best website sales and traffic do come indeed from offline sources. It does not mean though that you are not going to use links anymore, or promote your products online, you just have to remember that most of the traffics have indeed come from offline sources. Let’s try to refresh what are those offline sources are.

The brick and mortar store

If you have a store make sure that everything you sell and promote in the store directs customers to your website. That includes employees’ uniform, sales slips, telephone recordings, tissue papers, official receipts business cards, line cards, other clothing and any other piece where you can display your website.

Usage of Direct Mail

Use postcards, directly mailed brochures and pamphlets. This method will attract attention and customers to your website. You can include a free offer of a product if once they are signed in to your website. Once you have mailed out the letters and postcards, make sure to do the follow up over the phone.

Local Signage

This is probably the most basic of all tricks for marketing your small business. This has been used by many business owners ages and ages ago and it has helped businesses a great deal. These days, making your own signage is less expensive already because of the competition in the market. Go to your local government and get their approval of you placing in a signage for your business. Never forget to place your website in it.

Distribution of booklets, pamphlets and flyleaf

There is no mistake in distributing printed papers with your website in it. Give some information about your company, your products and services and what other options you can give them. Just don’t make your web site too small that people may find it insignificant to read anymore.

Advertise in the television and radios

This is still the most reliable and most generating traffic in all of the tricks for marketing your small business. People still watch televisions more than they browse the web. They will still rely on what they see on the televisions. The best thing that you can do is to market and promote your product in the television and never forget to place your website there.

The most important thing in marketing and promoting your product is advertise. There are so many ways that you can advertise your product. The more traffic you can generate, the more prospect buyers you are able to make. Create a stir and generate income from there.

Hottest Sunglasses Trends of the Moment

You may be thinking, “sunglasses are just sunglasses.”, but I’m here to tell you that this is not the case. Sunglasses in Sri Lanka are an accessory with so many purposes. They protect your eyes from harmful UV rays, they can make a statement about your style or personality, and they’re often even considered a fashion trend.

Some of the latest trends in women’s and men’s sunglasses online in Sri Lanka, include reflective frames, aviators with a thick frame and gradient lenses.

People who like to explore fashion trends may enjoy wearing reflective sunglasses that come in an array of colours such as rose gold or silver. If you’re not into this type of bold colour then try out the classic metallic tones such as gunmetal grey. The reflective coating on these types of glasses makes them perfect for summer days at the beach because they protect your eyes from harmful UV rays while creating a stunning look.

Sunglasses are one accessory people rarely change up but we should all be staying current with new styles if we want to make sure we always buy something worth our money and time. Some other upcoming sunglass trends include pairs that have thicker than average frames which give off an aura of classical Hollywood style.

Another hot trend are sunglasses that have frames made out of plastic or rubber instead of traditional metal which makes them more comfortable to wear for longer periods. The last big thing in sunglass trends is the clear lens glasses. These have been especially popular among millennials and they look amazing paired with a bold lip colour. Sunglasses appear on just about every fashion magazine cover this summer so you will definitely want to try one (if not all) these new styles before the next season favourites start arriving at stores.

Sunglasses are important because there’s nothing worse than squinting under bright sun light while trying to buy groceries, run errands, go hiking or even drive somewhere.