Contractor Marketing: The Power of Photos And Direct Mail

It can be very easy and effective to sell your products and services with direct mail advertising. This marketing strategy is perfect for both well-established and newly-launched contractor businesses. However, the success of your business widely depends on how you present your services to your consumers. Luckily, maximizing your ROI on direct mail advertisements can be as simple as using “Before & After” photos of your previous jobs.Why Should Contractors Use Direct Mail?A well-planned direct mail campaign is the most consistent and predictable way of generating leads for your business
It provides great flexibility in presenting your message to consumers
It allows for targeting of specific demographics or locations
It allows you to precise number of households and easily manage your budget
It facilitates easy sampling and allows you to compare the returns in one area with the returns of the other areas
It’s easy to track your ROI (return on investment)
You can test a small-scale mailing before sending out a large-scale promotion
It lends credibility to your business and fights off competitors
It provides consumers with a great way to “see” your workIf you are a general contractor specializing in home remodeling or even landscaping, the best way of conveying your services is through powerful “before and after” photos of the services that you offer. Beautiful photos of homes or projects attract more customers as they always want to have the “nicest home” on the block. As a result, you will experience an increase in the number of leads and customers.Keep it simple when you move forward with your contractor marketing campaign. All it takes are great photos, great customer service, and one or two excellent offers to boost sales fast!

Network Marketing Success – Get Smart and Avoid Swordfish!

If you haven’t seen it yet, I highly recommend Get Smart. I’m not all too keen on how the writer’s portrayed Agent 99 (Anne Hathaway), but that’s not her fault.

Are you going through your network marketing business hitting all the same obstacles that Max did – despite The Chief’s warnings?

Seriously. Max says he’s “usually very observant”, yet he misses the sand trap, tractor AND swordfish, and nearly impales his boss’ head! And let’s not forget the golfers on the range using the car for target practice! All that, and The Chief was still trying to warn him!

Look at your business. Take a good hard look at what you’re doing in the name of “building your business”. What items are you missing, in terms of the important, obvious obstacles that you need to clear? What’s your sand trap (the thing that slows you down), your tractor (the thing that deflates you) or your swordfish (that thing that drive your business to the brink)? Who’s using you for target practice – and hitting you where it hurts most? Are your leaders sending you warning flags? Are you listening?

For me, (like some of you), it was a matter of not making a point of touching my business daily. I got distracted by “shiny object syndrome” and was prone to lose focus on my daily business building activities. I’d get sidetracked – sometimes for weeks, and scratch my head, wondering where all my business went! It didn’t go anywhere, I just didn’t work with it for weeks on end.

There’s also another malady, to which I’ve been prone. I call it “chasing multiple rabbits”. You can only chase one rabbit at a time. Eventually, your rabbits scatter into different directions, and you have to pick ONE in order to successfully obtain any of them.

TOO MANY GOALS. Too many objectives on which to focus your time o worse yet – too many network marketing companies. I’ve joined nearly a dozen direct sales companies in my lifetime – some of them more than once. Some I joined for research – to compare comp plans, or to understand what the consultants have to go through. Some I joined because I love the product. Others I joined thinking it was “the one” and later decided against it. Ultimately, I had to settle on one company, with a product, culture and comp plan I LOVED.

So for me, my “swordfish” was too many other distractions that kept me from being the best of the best at what I do. What are your goals? Where are you heading? What do you want to accomplish?

See it clearly in your mind. Write it down. Get emotional about it – then clear the swordfish from your mind and move into absolute unison with your “rabbit” chase it, catch it, and realize the success that is ultimately yours!

Green Marketing – Fundamentals of a Successful Direct Marketing Campaign

There are three elements to a successful green marketing campaign: being credibly green, addressing a need, and communicating in an environmentally friendly way. We will explore each in more detail.

First: Credibility. This requirement is somewhat unique in the realm of marketing. Consider the scenario where Harley-Davidson had to certify that all employees ride motorcycles or Whole Foods had to attest to the good eating habits of its employees. Neither do, of course.

If you are going to make green marketing claims, however, the first place your customers will look in assessing those claims is at you. Have you determined your environmental impact and are you taking steps to mitigate it. You need not have eliminated all environmentally unfriendly practices, but you should disclose them along with your plan to address them (sooner or later).

As part of establishing your green credibility, you should seek to obtain valid third-party certification and you should demonstrate executive level (ideally CEO) commitment to sustainable business practices. The third-party certification can come from any of array of private or non-governmental organizations with business practice evaluation programs. The executive level commitment should be on-going and incorporated into regular business oversight policies and procedures.

Second: Address a Need. This is the fundamental purpose of business overall, but often gets lost in the complexities and mythology inherent in green business. Products or services must solve for a need or leverage a trend in order to be successful. Green products and services do not get a pass just because they have environmentally friendly attributes.

Consumers, for the most part, are unwilling to pay more for environmentally friendly products, services, or green attributes added on to existing products and services. So address the need, just do it in a green way.

If you are incorporating green attributes into an existing product or service, be clear and specific with your claims. Set the green benefits in context and communicate in a straight-forward way. Any hype or promotional tonality is likely to ensure your audience views the message with a high degree of cynicism.

If you designing entirely new green products or services, then identify the need, and address it in an environmentally friendly way. Thus, you may reformulate a product using environmentally friends raw materials and manufacturing processes, but it still must perform as well as non-green competitors, and may only yield a modest price premium (if at all).

Third: Communicate using Eco-friendly Channels. One example of a recent perceptual shift is in financial services. Until recently, solicitations were viewed negatively primarily because of concern around the security of personal information and the potential for identity theft. Now those solicitations are a predominantly a bad thing because they kill trees. Imagine the reaction if a [paper] solicitation arrives in the mail offering a green product or service: instant credibility loss.

Be creative about how you promote the product or service. Investigate and leverage new channels, such as solar power billboards, or street advertising. Go beyond soy inks and recycled paper to leveraging virtual channels and viral marketing. Both are lower impact methods of getting the message out. Green is becoming very popular. Do it right by taking these fundamental steps and you will stand out; building a lasting, engaging relationship with your customers.