If You’ve Got a Round Face, These Are The Best Sunglasses To Pick

If you have a round face, then it’s important to find sunglasses in Sri Lanka that will create an illusion of length. This can be done by choosing frames that are wider than they are tall and/or those with angular lines rather than rounded ones.

If you want to get sunglasses online in Sri Lanka that will minimize your face’s width, then choose a pair with wider lenses and frames that have a dramatic shape. Look for aviator or teardrop-shaped frames, as these tend to be slimmer than other options. A great style is cat eye sunglasses because they’re very angular and narrow at the top while gradually getting wider toward the bottom which makes them look less rounded on your face. Another popular option is wayfarer glasses, although if they aren’t made slim enough it can make your face seem even more circular so this isn’t necessarily ideal unless you seek out vintage models from brands like Ray Ban who crafted their designs in such a way as to suit any shaped face.

If you have a round face, stay away from women’s and men’s sunglasses in Sri Lanka that are very large or heavy. Frames should be narrow with sharp angles to make your face look slimmer and more angular while still complementing your features. Try on different pairs of sunglasses until you find one that looks great on you. A good rule of thumb is that if the lenses are larger than your eyes, they will look too big for your face so test out smaller frames first before moving onto bigger ones. If the frame rests above the top line of your cheekbones it’s also going to add unnecessary weight which can amplify how circular they appear making them not ideal for anyone with this facial shape either.

Offline Marketing – Tricks For Marketing Your Small Business

Even though people are more inclined to using the web nowadays, it is still not recommended that you focus your marketing and promoting strategies in it. Whilst it is true that networking can really aid you with achieving you business’ goals, you should not forget the basics of marketing promotions and that is doing the offline tricks.

Offline marketing is one of the tricks for marketing your small business that business internet gurus have forgotten. They have missed the point that the best website sales and traffic do come indeed from offline sources. It does not mean though that you are not going to use links anymore, or promote your products online, you just have to remember that most of the traffics have indeed come from offline sources. Let’s try to refresh what are those offline sources are.

The brick and mortar store

If you have a store make sure that everything you sell and promote in the store directs customers to your website. That includes employees’ uniform, sales slips, telephone recordings, tissue papers, official receipts business cards, line cards, other clothing and any other piece where you can display your website.

Usage of Direct Mail

Use postcards, directly mailed brochures and pamphlets. This method will attract attention and customers to your website. You can include a free offer of a product if once they are signed in to your website. Once you have mailed out the letters and postcards, make sure to do the follow up over the phone.

Local Signage

This is probably the most basic of all tricks for marketing your small business. This has been used by many business owners ages and ages ago and it has helped businesses a great deal. These days, making your own signage is less expensive already because of the competition in the market. Go to your local government and get their approval of you placing in a signage for your business. Never forget to place your website in it.

Distribution of booklets, pamphlets and flyleaf

There is no mistake in distributing printed papers with your website in it. Give some information about your company, your products and services and what other options you can give them. Just don’t make your web site too small that people may find it insignificant to read anymore.

Advertise in the television and radios

This is still the most reliable and most generating traffic in all of the tricks for marketing your small business. People still watch televisions more than they browse the web. They will still rely on what they see on the televisions. The best thing that you can do is to market and promote your product in the television and never forget to place your website there.

The most important thing in marketing and promoting your product is advertise. There are so many ways that you can advertise your product. The more traffic you can generate, the more prospect buyers you are able to make. Create a stir and generate income from there.

Search Engine Marketing – How Persuasion is Used in the Marketing Message

Search engine marketing is one form of inbound marketing, which uses the power of words to persuade consumers or people searching for information on the Web, to click on links which direct them to a specific webpage. Many of the concepts used in search engine marketing are grounded in the psychology field with regards to persuasion and the manipulation of people.

The participants in the Stanley Milgram study had similar reactions to authority figures in the experiment as high school football players do with their coaches. Within the Milgram experiment participants overrode their personal moral value levels by following instructions from the researchers and, in their mind, creating extreme pain for the research participant.

The similarities between the Milgram study participants and the high school football players show that when people are put into social situations where they are being directed by an authority figure there is often a pressure felt to perform the task as requested by that figure. No different with search engine marketing and social networking, people are persuaded and manipulated by the words they read from messages and advertisements posted by businesses and other online users. Is it possible that the motivation to please these authority figures in life could stem from childhood, where efforts are directed into learning and performing for parental figures as a way to receive recognition and rewards.

Persuasion is very much present in today’s marketing world. Whether online or off-line advertising, communication techniques in the form of pictures, sounds, colors and word choice are used to illicit specific emotions, thoughts, opinion and feelings in consumers in attracting them as leads.

If you are out to increase the effectiveness of your online exposure and attract prospective online customers, you owe it to yourself and the financial future of your business to learn everything you can about effectively using advertising in a virtual environment and facilitate company growth.

Do you want to increase the effectiveness of your online marketing techniques to dramatically grow your bottom line?

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