Network Marketing – It’s Not About the Product, It’s About the People

Many people today who think about Network Marketing begin their journey by thinking that the most important thing to find is a company whose product(s) is the most wonderful product on the market. After all, everyone wants a winner when it comes to offering something to others.

No one would knowingly (if there are honest having integrity and character) want to offer a product they believe to be inferior to another on the market. After all, you would be hard pressed to offer something others would buy if your competition could say, “Yes, but we have blind testing that shows what we offer is a better buy for your dollars.”

This is what I mean. There is seldom a product so superior to another that it will stand alone, unchallenged by other products that either presently exist, or will come into existence in the near future. As network marketers we all believe that we offer value to our customers and potential business partners by offering a product that will stand the test of value to our community.

But no one should ever be so na├»ve as to think that what they offer is so much better than anyone else’s that there is no contest. In a free market society there is always the chance that someone somewhere will produce a better product. The best you can do is offer the consumer a product that has honest value at a fair market price.

I am involved in Health and Nutrition. My concern is for preventative healthcare, especially for the Baby Boomers (since I am one). I am always on the lookout for good nutritional value in products that appear on the market for my customers.

I recently read a review on a website that offered what the promoters believe to be an open and honest comparison of their product with four other products on the market. Each of the other products were names with which I am familiar except one (guess which one: bingo, the once touted as the best). The article said that each brand had been tested and that they offered similar results. Similar results in all areas except the most important area for the best nutritional value. Then came the claim that indisputable evidence demonstrated that “our product” has a better value than the others.

To demonstrate their fairness, they even told us which one of the other products came in second place. I am not complaining too much for the product which I represent was the “second choice.” I not sure if the comparison was “apples to apples but if it was it seems to me that it would be a choice between “gala apples” and “fuji apples.”

I am not saying that this is not an important part of marketing. It is. But what I would like for you to consider is that “the product is not what builds the business.” The business is built by “people.” To my knowledge no one has ever done a scientific study on the issue, but I suspect that if we were to conduct a survey, we would find that most people are connected to a Network Marketing Business (Home-based Business) because of a relative, friend, or someone in whom they have trust.

While products are important, they do not make or break a business. But people do. Trust, character, integrity, posture, are all of extreme importance if you want to build a business (any business), but especially a network marketing business.

Why would I say this? I say this because Network Marketing is Social Marketing. It is truly a “people driven business.” In times past it has been called “word of mouth” marketing (or advertising), but it boils down to the same thing. One person shares the product (program) with a friend, who in turn shares it with another, who shares it with another, and on it goes.

It’s just like a social gathering where someone says, “Have you heard…” and then the buzz goes around the room until many, if not everyone, has heard the story. But the success of the business is the “buzz” presented about the product, that builds the business.