Contractor Marketing: The Power of Photos And Direct Mail

It can be very easy and effective to sell your products and services with direct mail advertising. This marketing strategy is perfect for both well-established and newly-launched contractor businesses. However, the success of your business widely depends on how you present your services to your consumers. Luckily, maximizing your ROI on direct mail advertisements can be as simple as using “Before & After” photos of your previous jobs.Why Should Contractors Use Direct Mail?A well-planned direct mail campaign is the most consistent and predictable way of generating leads for your business
It provides great flexibility in presenting your message to consumers
It allows for targeting of specific demographics or locations
It allows you to precise number of households and easily manage your budget
It facilitates easy sampling and allows you to compare the returns in one area with the returns of the other areas
It’s easy to track your ROI (return on investment)
You can test a small-scale mailing before sending out a large-scale promotion
It lends credibility to your business and fights off competitors
It provides consumers with a great way to “see” your workIf you are a general contractor specializing in home remodeling or even landscaping, the best way of conveying your services is through powerful “before and after” photos of the services that you offer. Beautiful photos of homes or projects attract more customers as they always want to have the “nicest home” on the block. As a result, you will experience an increase in the number of leads and customers.Keep it simple when you move forward with your contractor marketing campaign. All it takes are great photos, great customer service, and one or two excellent offers to boost sales fast!