Marketing Ideas and Interactive Marketing Products For Direct Mail

Response rates generated by promotional pop-up mailers are known to be far in excess of those created by bog-standard leaflets and flyers but what is it about pop-up mailers that make them such a success as direct mailing pieces? The answer lies in one word and that word is “interactive”. Here are some suggestions and ideas for interactive marketing products but first, I should perhaps try to define what I mean by interactive.

“Interactive” is one of those new words that is used a lot in marketing but what exactly is an interactive mailer or interactive marketing product? Let’s try this for an explanation – once the user has opened the promotional mailing pack and has experienced the surprise of the pop-up, the next thing to happen, almost inevitably, is that the pop-up mailer is put back in the pack and the user does it all over again! After that the pop-up mailer is put back in the pack once again and passed to an unsuspecting colleague. When I refer to promotional pop-ups as interactive mailers, that’s what I mean.

Pop-up mailers have a combination of positive attributes that are not always present in standard promotional print. Let’s look at automatic pop-up products as an example. Powered by rubber bands, the various pop-up items all bring with them the element of surprise which inevitably leads to laughter – so they are fun products. That fact alone already puts pop-up mailers higher up the league table that an A4 flyer.

However, not all interactive mailers have a pop-up action – but they still make very successful direct mail pieces. In these instances the interaction might be different but nonetheless, the reader will perform a level interaction with the marketing product which will make a very significant contribution to the success of the campaign.

There are many types of interactive mailers and each has something different to offer that gives them that something extra. It might be the fact that the product has a long desk top life such as promotional penholders, pen pots and desk tidies which stay on desktops for absolutely ages giving your message a very long exposure indeed. Cardboard-engineered pen pots are supplied flat in a size suitable to fit standard envelopes and are erected by one simple interactive push-up action that makes them a popular choice as a promotional mailer.

It could be that the movement fits perfectly with an advertising message. Take interactive marketing products that turn, for example. I don’t think that enough use is made of the humble eyelet in the design of promotional marketing products. The simple task of eyeletting can add car wheels that turn, steering wheels, turning hands on a clock, items that spin such as propellers – all kinds of things – and each with an interactive turning movement.

Another type of mailer has an interactive movement that makes pictures change. These promotional advertising products are known as dissolvers and are heaven-sent for a multitude of advertisers. The old classic theme of “before” and “after” pictures is brought up-to-date by these tremendously interactive advertising products. Absolutely everything is down to the smooth way in which, by the simple interactive pull of a card, the picture at the focus of all your attention changes from one scene to another.

Or how about interactive marketing products that jump. Promotional products in the “Jack in a box” or “Crackerjack” style offer much more of a surprise than you would ever imagine from the size of the pack. They have a very high and instant impact and are very successful at drawing attention to any campaign. Even when the person opening the pack knows exactly what is going to happen next you will see that they open the pack with some trepidation – being wary of the crackerjack effect.

Assuming that the advertising and marketing agencies have done their jobs well and assuming that the direct marketing team are sending the interactive mailer only to serious business-to-business sales prospects then you have a winning formula for a successful promotional mailing campaign.

Using Unconventional Marketing Tips To Beat Your Competitors

If you didn’t already notice, competitors are all around you. But to differentiate yourself from these competitors, you have to things that are a bit unconventional. If you’re currently running a full page yellow pages ad that includes your family portrait, I’m willing to bet that you can be better results from your efforts by simply using direct response marketing.Direct response is something that a lot business owners don’t quite understand, but for those who do use it, they’re seeing far better results than those who are using graphic intensive ads. Why is this true? Well because no matter the medium, people are looking for the same thing. You could put your marketing message on a telephone pole and it would still work for you.Obviously you don’t to advertise on a telephone pole. But it bares a lesson that is worth mentioning. You see if you have the message to market match between your list and your offer, you’ll stand the chance of having a marketing plan that is crazy lucrative – even if it’s on a telephone pole..The people that you don’t want to consider when marketing your products and services are the tire kickers. These are the people who will waste your time, and will cause you to lose money and time from dealing with them. People like this is hard to find, but one indication that they’re a tire kicker is that they ask you 101 questions before purchasing your product.The prospects who are serious simply walks into your store, find what they are looking for, buy, and then exits the store. Which kind of customer would you rather have on in your customer database? The answer should be clear, but before you rule out a tire ticker, question them to see what they’re motive is, and make the decision as to whether or not you should consider pursuing them as a marketing target.You will get all kinds of different people coming into your business on a daily basis, and it’s important that you get these people email and names, and start marketing to them automatically on a daily basis. This is the best way to go about marketing your business, and you will put one of your business aspects on autopilot.To survive in your business, you have to have a strong marketing plan to turn lookers into buyers. And the best way to do this is by offering some free information. Free information will delve more into the product that they’re having, and how you can help them out in their lives.Consider offering free reports, free consultations, free samples, a free x-ray, and etc. The options are endless when it comes to making more money on the internet than you ever thought possible.These techniques for making your business grow is something that you can use to take your business to the next level – so I highly advise you use these techniques to have the kind of success that you dream of.Good luck with using these tips to have the kind of business success that you dream of.

These Are The Best Sunglasses To Pick

If you have a round face, then it’s important to find sunglasses in Sri Lankathat will create an illusion of length. This can be done by choosing frames that are wider than they are tall and/or those with angular lines rather than rounded ones.

If you want to get sunglasses online in Sri Lanka that will minimize your face’s width, then choose a pair with wider lenses and frames that have a dramatic shape. Look for aviator or teardrop-shaped frames, as these tend to be slimmer than other options. A great style is cat eye sunglasses because they’re very angular and narrow at the top while gradually getting wider toward the bottom which makes them look less rounded on your face. Another popular option is wayfarer glasses, although if they aren’t made slim enough it can make your face seem even more circular so this isn’t necessarily ideal unless you seek out vintage models from brands like Ray Ban who crafted their designs in such a way as to suit any shaped face.

If you have a round face, stay away from women’s and men’s sunglasses in Sri Lanka that are very large or heavy. Frames should be narrow with sharp angles to make your face look slimmer and more angular while still complementing your features. Try on different pairs of sunglasses until you find one that looks great on you. A good rule of thumb is that if the lenses are larger than your eyes, they will look too big for your face so test out smaller frames first before moving onto bigger ones. If the frame rests above the top line of your cheekbones it’s also going to add unnecessary weight which can amplify how circular they appear making them not ideal for anyone with this facial shape either.