Network Marketing – It’s Not About the Product, It’s About the People

Many people today who think about Network Marketing begin their journey by thinking that the most important thing to find is a company whose product(s) is the most wonderful product on the market. After all, everyone wants a winner when it comes to offering something to others.

No one would knowingly (if there are honest having integrity and character) want to offer a product they believe to be inferior to another on the market. After all, you would be hard pressed to offer something others would buy if your competition could say, “Yes, but we have blind testing that shows what we offer is a better buy for your dollars.”

This is what I mean. There is seldom a product so superior to another that it will stand alone, unchallenged by other products that either presently exist, or will come into existence in the near future. As network marketers we all believe that we offer value to our customers and potential business partners by offering a product that will stand the test of value to our community.

But no one should ever be so na├»ve as to think that what they offer is so much better than anyone else’s that there is no contest. In a free market society there is always the chance that someone somewhere will produce a better product. The best you can do is offer the consumer a product that has honest value at a fair market price.

I am involved in Health and Nutrition. My concern is for preventative healthcare, especially for the Baby Boomers (since I am one). I am always on the lookout for good nutritional value in products that appear on the market for my customers.

I recently read a review on a website that offered what the promoters believe to be an open and honest comparison of their product with four other products on the market. Each of the other products were names with which I am familiar except one (guess which one: bingo, the once touted as the best). The article said that each brand had been tested and that they offered similar results. Similar results in all areas except the most important area for the best nutritional value. Then came the claim that indisputable evidence demonstrated that “our product” has a better value than the others.

To demonstrate their fairness, they even told us which one of the other products came in second place. I am not complaining too much for the product which I represent was the “second choice.” I not sure if the comparison was “apples to apples but if it was it seems to me that it would be a choice between “gala apples” and “fuji apples.”

I am not saying that this is not an important part of marketing. It is. But what I would like for you to consider is that “the product is not what builds the business.” The business is built by “people.” To my knowledge no one has ever done a scientific study on the issue, but I suspect that if we were to conduct a survey, we would find that most people are connected to a Network Marketing Business (Home-based Business) because of a relative, friend, or someone in whom they have trust.

While products are important, they do not make or break a business. But people do. Trust, character, integrity, posture, are all of extreme importance if you want to build a business (any business), but especially a network marketing business.

Why would I say this? I say this because Network Marketing is Social Marketing. It is truly a “people driven business.” In times past it has been called “word of mouth” marketing (or advertising), but it boils down to the same thing. One person shares the product (program) with a friend, who in turn shares it with another, who shares it with another, and on it goes.

It’s just like a social gathering where someone says, “Have you heard…” and then the buzz goes around the room until many, if not everyone, has heard the story. But the success of the business is the “buzz” presented about the product, that builds the business.

Marketing Mentoring and Coaching Center Review

The History

The Marketing Mentoring and Coaching Center was founded in January of 2008 by seasoned entrepreneur and marketing expert Gerald Van Yerxa. Yerxa, owner of ConAsia Global Internet, founded the center with a vision to empower individuals and businesses with the education and resources necessary to leverage the Internet for success.

Originally, called Big Ticket To Wealth, the company focused its energy on providing an income opportunity for individuals who had a desire to make money online. Over the first, almost three years, the company has grown into a powerhouse of education and mentoring. Such that the Marketing Mentoring and Coaching Center, is attracting students from all business industries not just those looking to make extra money online.

The MMACC, for short is still solely owned and operated by ConAsia Global Internet. The name change, effective September or 2010, represents the core mission and company vision.

The Product

As stated above, the MMACC’s vision is to empower people and business with Internet marketing education, mentoring and coaching. The core product is a powerful lifetime membership mentoring program that allows the student access to archived and live mentoring trainings and coaching sessions.

Currently, the company has over 700 hours of archived training and education, three live mentoring sessions each week and a library of resources to equip the members of the center with the resources necessary to create success in their businesses and lives.

The USP (unique selling proposition) the Marketing Mentoring and Coaching Center offers is the fact that it is an on going up to date marketing program. This means that the education available to the student is always current and changes with the ever growing trends and fluctuations with Internet marketing.

In contrast to other programs, where you have to buy a new course each time something new is introduced, the MMACC will always update it’s mentoring with “what’s working now” education for no extra charge. This foundational practice, stays true to Gerald Van Yerxa’s vision and mission to always offer the most cutting edge and powerful marketing education available online.

The Opportunity

In addition to the education, the Marketing Mentoring and Coaching Center offers a lucrative and powerful direct sales opportunity. The opportunity offers a global in demand business and product fueled by a state of the art marketing system.

Students of the center, are given the exclusive international affiliate rights to market the program around the world. The power behind this business model is driven by several factors. First, it is 100% online and can be accessed from around the world immediately. Second, the demand for the product transcends all cultures, industries and spans the globe. Third, the compensation structure allows for very lucrative direct sales commissions as well as it incorporates team leverage as a two tier affiliate.

In conclusion, if you’re interested in learning how to successfully leverage the Internet and are seeking mentoring and coaching, the Marketing Mentoring and Coaching Center is right for you. Not only will you have access to training and mentoring from the company, you will be assigned a direct mentor who is there to help you create success in your business.

Using Pizza Postcard Direct Mail for Customer Retention Campaigns

One of the very best ways to become a habit with your customers is to keep the postcards coming. Sending eye-catching postcards with tantalizing offers will help you get that valuable repeat business. Don’t you want every customer to be a ‘regular?’

Build Your List

Collect addresses from customers when they request delivery or in a guestbook near the front door of your restaurant that they will see when they dine in. Ask your servers to request customer addresses offering future discount coupons as incentive. Or leave a bowl out to collect business cards in a drawing for a free pizza. Collect street addresses on your website too so you can alternate physical postcards with promotional emails over time.

Prepare the Ingredients

You will need some mouth watering photographs for your postcard. This is the number one way to get customers back in your door on a frequent basis. They should get hungry just looking at the postcard. You need a nice sharp logo image to associate the amazing pizza with your brand. Now for the offer – make it a good one. Market analysis shows that giving a specific number of ‘dollars off’ is the most attractive offer for your customers. By adding an expiration date, customers are motivated to act quickly on the special offers. Of course your contact info needs to be prominently displayed.

Then It’s Baking Time

Choose a simple postcard template online. You will find that good printing companies have a selection of customizable templates to choose from. Using one from your favorite printing company is ideal because the ordering process will be a breeze. Pay attention to card stock weight, size and gloss vs. matte finish cards. Vary these factors for more impactful mailings. They will get more attention if they don’t look exactly the same each time they hit the mailbox.

Membership Cards and Special Occasions

Modified membership cards are always a winner when it comes to direct mailing. Many pizza restaurants offer those cards that are stamped with each order so that after a specified number of purchases, they get a free pizza. It should be wallet size and very sturdy, with lines to make it easy to cut away from the rest of the postcard. A free pizza postcard design should go over well and help encourage repeat business. Send specially themed holiday postcards throughout the year as well as birthday postcards to repeat customers. You are establishing a relationship with your regular, customized mailings.

Of course you should keep a stack of postcards on your front counter (next to that guest book) and give some to local promotional partners in complimentary businesses that will co-promote with you. If you offer to split a postcard with another business, like the local dry cleaner, you can greatly expand your mailing list since you are reaching their repeat customers along with yours. Postcards are a versatile, eye-catching and cost-effective marketing and retention tool for your pizza business. Order some hot off the press today – and watch the customers come rolling in.